Primarily the role will be responsible for company social media and communications touchpoints, ensuring seamless integration with marketing campaigns.
The successful candidate would thrive in a fast-paced environment with consistently demonstrated flexibility, agility and perseverance.
Required Knowledge, Skills and Abilities
A University degree, college diploma or equivalent in communications, digital marketing or a related subject area.
3+ years of professional experience with experience in social content creation, community management, leading social media programs and campaigns,
Demonstrated professional experience in social media monitoring, engagement, research and analysis, online measurement and report generation, and experience with digital tools and services
Demonstrated experience in online brand promotion and management, including fan / follower growth and engagement and community management
Proven experience managing agency relationships and collaborating with both internal and external stakeholders.
Superior ability to execute against multiple tasks under deadline pressure
Exceptional communications skills : writing, editing, interpersonal, presentation
Knowledge of Adobe Creative Cloud and experience with photography are an asset
Bilingualism is an asset
Responsible for the creation of all Tim Hortons social media content : from writing a strong brief, overseeing creative development and giving creative feedback, to implementation
Plans engaging content with a strong brand voice on social media channels, staying current on what’s trending online and what Tim Hortons Guests are talking about.
Responsible for community management across all social media platforms that engages audiences, and inserts the brand into relevant online and offline conversation.
Manages social media content calendar and digital promotions tracker to ensure that content fits with overall integrated marketing strategy.
Reviews all outgoing digital content to ensure that it is cohesive and in line with both brand voice and social media tone.
Contributes with creative ideas on how to leverage social media and digital marketing to help achieve business and communications objectives.
Reports on social media and digital performance within the company by determining key performance indicators that can be used to measure success.
Equal Opportunity Employer
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.
RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.