Brand Consultant- New Grad
Consumer Brands
Ontario, Toronto
3d ago

Brand Consultant- New Grad-C051KJ

Help us boldly shape retail in Canada

Embracing and driving change is critical to Canadian Tire Corporation’s success. The complexity and rate at which the retail industry is transforming has increased exponentially in recent years, and we are committed to being a leader in the industry.

As such we are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward.

Our Consumer Brands team is a great example of our retail evolution, bringing together all the Owned brands from across our family of companies, to drive our growth strategy further.

We are providing Canadians with unprecedented innovation, value and excitement through great new brands such as PADERNO, Vermont Castings, and Type A, and the renovation of long-established brands such as Motomaster and Mastercraft.

Many of our Owned brands have earned a level of credibility that is on par with National brands, and are sought after by consumers from across the country.

Brand Management is at the core of what we do within the Consumer Brands group, and a fundamental training ground for those looking to build their Marketing careers, and leadership capabilities.

The strategic components that are required to build and manage our Owned Brands are an essential part of differentiating Canadian Tire as a retailer in the Canadian marketplace and beyond.

Given the General Management nature of Brand Management, there is significant interaction with key cross-functional partners, notably Customer Insights, Product Development, Merchandising, E-Commerce, International, Strategic Marketing and Quality Assurance.

The Brand Consultant role is a great entry point to learn the principles of brand management, how to build and sustain strong brands, and execute action plans to achieve short- and long-term goals.

What You’ll Do

The Brand Consultant will support the development and execution of annual and multi year brand plans, including shared growth and financial targets designed to build equity and strengthen the brands’ financial contributions.

This role will specifically support one of our owned brands across the Style, Cooking and Fixing businesses.

Other key responsibilities include :

  • Support the development of brand management processes and capabilities, including competitive analysis, architecture mapping, planning, measurement, standards and governance
  • Monitor brand financial performance through identification of key drivers in collaboration with business partners for monthly business review and support financial planning efforts
  • Support system alignment by integrating with Category Management, Product Development, Strategic Marketing, Packaging, Store Ops and other cross functional teams to support brand development
  • Support relevant external relationships such as partner agencies as required
  • Assists in new brand development or implementation by integrating efforts across cross functional teams
  • Guides packaging execution to ensure brand standards are met, while delivering break through of key features and benefits in support of a better customer experience
  • Analysis of data and insights generation, to drive strong recommendations in support of strategic brand planning efforts
  • Development of the product pipeline through the creation of Brand Assortment Plans
  • Monitors operational expenses and communicates to ensure projects are completed on budget
  • Integrates the brand team with legal and other cross functional teams as needed in support of trademark and / or intellectual property claims or disputes, and supports implementing action plans
  • What you will need to be successful in this role

    We are looking for high performing individuals who are :

  • Agile and innovative, able to manage in an environment of change and ambiguity to help us take bold and strategic moves in this rapidly evolving retail environment
  • Creative thinkers who take initiative and are capable of building, launching and managing projects / programs that drive results for our customers
  • Problem solvers with the ability to analyze and prioritize to meet business objectives
  • Collaborative team players with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward
  • If you’re curious, ready to take on new challenges and open to doing things differently to help us evolve rapidly, then Canadian Tire is definitely the place to be.
  • What you’ve done

  • Post-secondary education in business and / or a related field. Summer / Dec 2021 New Grads.
  • Excellent interpersonal skills, strong analytical abilities, ability to build relationships, and strong project management skills and / or experience.
  • Demonstrated ability in analytical thinking and data-driven decision making.
  • Solid business acumen required Experience working on financial business cases.
  • Demonstrated ability to think creatively & strategically, with strong business mindset.
  • Proven ability to formulate recommendations based upon robust research, and assessment of risk / rewards.
  • Proven ability to collaborate and influence with key stakeholders
  • Strong presentation skills with ability to adjust style, content and format as required to suit the audience.
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