Marketing Manager - Wine & Spirits
MacDonald Search Group
Vancouver, Canada
9d ago

Some of what you will do in this role includes : Work with brand managers to :

  • Develop detailed promotional programs for government and private retail and hospitality trade
  • Assist with managing brand budgets
  • Work with brand managers, finance and sales team to ensure OCM (Euro funding) compliance
  • Develop and maintain price action strategy for BC, AB and MB
  • Work with marketing coordinator to :

  • Execute retail brand plans that increase brand performance and positioning
  • Develop trade specific materials
  • Conduct analysis of all programs to evaluate ROE and effectiveness
  • Create on-line and print ads
  • Work with logistics to ensure adequate inventory is on hand to support programs
  • Manage trade and consumer events including Vancouver Wine Festival, Winnipeg Wine Festival and other consumer events and tastings
  • Evaluate sponsorship and partnership proposals, propose to Brand team, execute activities
  • You should have the following in your background to apply :

  • Degree in marketing
  • 2-3 years experience in a trade or brand marketing role in the beverage alcohol or CPG industry
  • WSET level 2 certification or higher an asset
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