Overview
Every day at SGH, we power growth and expand possibilities. We come from a broad collection of experiences and diverse backgrounds, but we’re united by a drive to raise the bar for the impactful technologies we design and manufacture, our customers, and each other.
With an open and inclusive culture, we help one another think creatively and look beyond because when we’re each at our best, we’re even more powerful together.
Summary
The Product Manager will report to the VP of Product Management and Marketing and will have responsibility for helping define and drive AI products on the edge including market sizing and competitive analysis.
In addition, the role will develop and drive the execution of a comprehensive marketing plan, including tradeshows / evets, email marketing, direct mail, webinars, social media, and lead nurture tactics that deliver a consistent pipeline of high-quality leads for Sales follow up.
The candidate must be results-oriented with clear metrics for all product management & marketing activities. The position has responsibility for managing internal web development and content development resources as well as outside marcom and lead generation agencies.
Essential Duties and Responsibilities
Define new product features and positioning in line with market requirements
Define needs for enabling product partners
Establish market-based pricing and pricing strategy for new products
Establish business case for new products and obtain management approval
Own creation of all collateral and messaging efforts across the product family
Planning, briefing, development and implementation of marketing strategy, plan and campaigns supporting new product launches, ongoing product promotion and brand awareness.
Drive co-marketing efforts with partners
Drive the use of research and lead generation tools including CRM, as well as internet sources such as social and industry trade media
Develop and implement a plan to utilize key resources of digital marketing including SEO, content production, pay-per-click, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimization
Manage internal and external marketing resources
Analysis and presentation of marketing & product results
Preparation and defense of annual marketing budget
Key Competencies
Customer focus
Market understanding
Specifying and managing product solutions for AI analytics
Partner ecosystem development
Strong understanding of and experience with B2B marketing techniques
Knowledge of full-funnel lead generation strategy
Demonstrated history of planning successful product launches and events
Marketing campaign development and execution across a range of marketing vehicles
Use of digital marketing tools including, content production, SEO, PPC, retargeting, email marketing, partner co-marketing, online PR, social media posting and advertising
Use of analytics tools such as Google Analytics
Co-marketing and partner programs
Use of marketing automation tools / platforms such as Pardot, Hubspot, Marketo, etc.
Web savvy possesses the ability to edit web pages with HTML or Content Management System, specifically WordPress and track metrics
Communication skills (written and verbal)
Physical Demands :
This position operates in an office setting, and routinely uses standard office equipment such as computers, phones, photocopiers / scanners.
This is mainly a sedentary role; however, computer and office work is required. The computer work would require the ability to sit comfortably for long periods of time, typing / keyboarding skills, ability to focus on a computer screen;
bend, stand, lift files, and open / close filing cabinet drawers. The travel requirements would require the ability to sit comfortably for extended periods of time (including for long international flights).
Experience / Education
Preferred 4-year bachelor’s degree in marketing or business from an accredited college or university in the U.S or a comparable foreign university
5 years of experience directly related to working in similar roles driving demand for high tech products or solutions.
Travel
We are an Affirmative Action / Equal Opportunity Employer and strongly committed to all policies which will afford equal opportunity employment to all qualified persons without regard to age, national origin, race, ethnicity, creed, gender, disability, veteran status, or any other characteristic protected by law.
