Product Marketing Manager
Ceridian HCM, Inc
Markham, ON, CA
4d ago


Market strategy : assess and maintain market opportunities and segmentation to develop strategies for addressing new and existing targets

Market and competitive intelligence : gather and analyze market and competitive information to create a point of view (actionable intelligence) to support product portfolio, new product launches and to better position the business for profitable growth

Solution messaging and positioning : become intimately familiar with Dayforce’s core customers’ needs and purchasing patterns to develop optimum messaging to minimize sales cycle time and maximize customer value

Business intelligence : leverage market and customer interaction data including marketing platform touches, sales metrics and software usage statistics to understand market and customer buying patterns and preferences.

Sales enablement : build content and train sales team on messaging around new features, solutions and releases

Install base cross-sell / up-sell analysis and execution : provide depth of understanding in our customer base relative to where opportunities exist for add-on products and services

Heat map for marketing and sales : help refine customer segmentation and personas to aid in a targeted approach. Proactively analyze sales opportunities to determine positioning strategies

Content development : build, maintain and update product marketing assets e.g. product decks, product sheets etc.

Go-to-market excellence : Support Demand Generation and Customer Marketing in the strategic development of integrated marketing plans and deploys tactics to drive consumer awareness and consideration of Dayforce


7-10 years of progressive experience in marketing, ideally B2B, of which a minimum of 5 years of experience in product marketing, preferable at a SaaS company

Proven analytical skill set and problem solver you’re a strategic thinker who thrives on digging into numbers / data and applying Product Marketing best practices to optimize go-to-market plans and strategies

Strong aptitude for learning and understanding technology products you’re a quick learner who enjoys a challenge, can see the big picture, thrives in a fast-paced environment and is comfortable with ambiguity and change

Passion for everything product and marketing - you get excited about launching and managing products / solutions that have a positive impact on the business alongside contributing cross functionally from market concept to execution

Highly motivated self-starter with a strong level of personal organization and time management skills

Excellent oral / written communication skills including demonstrated ability to deliver technical presentations and training

Must be detail oriented, with the ability to handle multiple assignments promptly and effectively

Proficiency in Microsoft Office programs is required, experience using Salesforce will be considered an asset

Ability to work under pressure and meet deadlines, both as part of a team and individually

Bachelor’s degree (preferably in business or marketing), Post Graduate Degree (MBA) an asset

Must have a valid passport and the ability to travel internationally

Ceridian combines the excitement of a startup environment, with the growth opportunities of a large organization. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We provide our employees with comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced lifestyle to achieve personal and professional success.

Ceridian is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace all individuals and what makes them unique.

We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity, disability, national origin, race, sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.

We enthusiastically encourage all individuals to apply for positions that fit their passions. Come join our inclusive team and start collaborating with us on award winning projects!

We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.

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