Associate Vice President Marketing Strategic Planning & Integration
Canadian-tire
Ontario-Toronto, CA
2d ago

What you’ll do

Reporting to theSVP, Marketing you will be a key member of the Marketing leadership team,inputting into strategic direction while providing guidance to the broader teamin terms of execution of plans that drive strategic priorities and deliver businessresults.

Marketing Strategy & Business Planning

Supportthe development of Marketing strategic plans (Marketing SVP deliverables,Executive updates, Board updates)

Provideexpertise on external Marketing landscape and retail, synthesizing informationfrom multiple sources to generate insights and recommend opportunities forMarketing and CTC at large

  • Workwith the Marketing leadership team to translate strategic priorities into annualoperational plans for seamless in-year execution;
  • advising the SVP on risks andrecommending mitigations

    Leadthe execution of broadly defined and in some cases unstructured projects onbehalf of the SVP; acting as a trusted advisor and integrator for Marketing’smost important priorities

    OverseeMarketing’s Dealer strategic agenda, preparing plans and requiredcommunications

    Partnerwith Finance on CTC budget structuring, in-year management, and variancereporting

    Omni-Channel Marketing Planning & Integration

    Lead thought leadership onCTC banner’s planning processes (multi-year, annual, seasonal) including the frameworkapproach, alignment activities, and ecosystem for in-year management

    Integrate the use of customerdata insights (loyalty, customer segments, NPS) in the planning processes withmeasurement in place to inform decision-making and continued improvements

    Drive customer-centricomni-channel planning across Marketing and cross-functional teams (i.e.Strategic Marketing, Promo, Content, Loyalty, Owned Brands, Digital, StoreOps)

    Managefrom start to finish in-year changes to plan as directed by the SLT; this mayinclude time-sensitive changes to address performance gaps, budgetary impacts,pivots in campaign direction

    Strive to continuously improveefficiencies in planning processes for optimal results (i.e. stakeholdercommunications, product in-stock availability, planning toolkits and playbooks)

    Marketing Operational Capabilities &Communications

    Design,develop and project manage new marketing capabilities as assigned (i.e. in-housingmarketing functions, customer data uses cases, omni-channel planning, media mixmodelling)

    FacilitateMarketing VP leadership team meetings for continuous progress and integrationof Marketing’s strategic agenda; identify and recommend people, processsolutions with accompanying resource support as required (i.

    e. processdevelopment, change management)

    Overseeand direct operational initiatives that impact the Marketing organization Non-Merch Procurement projects, Active Media credit use, Investor Relationsrequests, etc.

  • Leadthe development of the Marketing SVP’s internal and external presentations andcommunications (i.e. forums, town halls, conferences, speaking engagements);
  • liaise with Corporate Communication and key stakeholder for materials / keymessage development

    Proactivelymanage and support the day-to-day operations of the SVP’s office effectivemeeting management, material preparations, action-planning and progressreporting

    Who you are

    We are looking for individuals who are :

    Creative and courageous, with the ability to managein an environment of change and ambiguity to help us take bold, strategic movesin this rapidly evolving retail environment

    Action oriented, and comfortable taking calculatedrisks to better serve our customers and business

    Outcome focused, critical thinkers with the abilityto analyze and visualize, to ensure continuous improvement across our entirebusiness

    Collaborative team players with superiorinfluencing skills, who build relationships easily across various stakeholdergroups to move initiatives forward

    Inclusive leaders who build and develop teams thateffectively anticipate and respond to disruption, while consistently deliveringstrong performance

    If you’re curious,ready to take on new challenges and open to doing things differently to help usevolve rapidly, then this is definitely the place to be.

    What you bring

    7-10 years experience in Marketing,Strategic Planning, Portfolio Management or related field

    Experience interfacing with alllevels within an organization, including Senior Executives

    Strategic thinker, with the abilityto connect the dots while also understanding how to operationalize strategicdirection and prioritize to get things done

    Success building, leading, andinspiring a high-performing team around a compelling vision

    Proven ability to build productivebusiness relationships with both internal and external partners

    Proven ability to establish visionand set direction for a team even when faced with ambiguity or opposing forces

    Excellent verbal, presentation, andwritten skills; ability to communicate complex information in an executiveformat and use art and science to tell a compelling story

    Strong analytical and problem-solvingcapabilities; can see a problem from multiple angles and provide viable,innovative options for resolution

    University degree inbusiness / marketing or related discipline

    About Canadian Tire Corporation

    Canadian Tire and its family of companies areboldly shaping retail in Canada and we continueto deliver a positive experience for our customers.

    As one of the most trustedbrands in Canada, our employees take pride in the work we do across thecountry. It’s more than the iconic triangle that keeps our employeesaround.

    From benefits and perks, to learning and developmentopportunities, to our commitment to Jumpstart these are some of the many reasonswhy Canadian Tire Corporation is one of Canada’s Best Managed Companies.

    To learn more about this team and the CanadianTire family of companies follow us on LinkedIn.

    Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees their diverse backgrounds, abilities and experiences make our business stronger.

    If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process.

    All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

    CTR MarketingOntario-TorontoPermanentFull-time

    Job Posting

    Mar 10, 2020, 2 : 17 : 53 PM

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