Senior Search Strategist - Contract
Critical Mass
Calgary, AB, CA
1h ago
source : PostJobFree

Today’s user experience begins with the search results, and SEO is at the core of a customer-centric digital strategy. If you are passionate about optimizing exceptional site experiences, crafting powerful content strategies, and driving results for some of the world’s biggest brands, this is the role for you.

We’re looking for a data-driven, detail-oriented search strategist to join our successful SEO team. The Senior Search Strategist utilizes search data to understand consumer behaviour, identify moments of intent during the user journey, and map those moments to the digital experience to identify gaps and opportunities.

This individual is a well-rounded digital marketer with a background in both paid and organic search, content strategy, analytics, UX, social, and technical optimization.

The successful candidate has several years of hands-on experience implementing holistic SEO / SEM strategies, a demonstrated ability to identify opportunities through data analysis, and can effectively monitor and evaluate search performance to drive ongoing improvement.

You Will : Own the development, execution, and optimization of search strategies for a variety of clientsUse search data to understand user intent, drive content strategy, and identify search opportunitiesConduct SEO / SEM audits and competitive analysisIdentify and implement technical optimizations (e.

g. accessibility, indexability, structured markup, site speed improvements, broken links, etc.)Make copy and content recommendations based on search insightsWork with creative, tech, content, and UX teams to incorporate SEO strategies and best practicesPerform comprehensive keyword research and on-page / off-page optimizations to improve digital presence and visibilityKeep current with the latest digital trends and identify potential applications for clients (e.

g. speed, voice search, AI, machine learning automation, omnichannel search optimization, etc.)Convey SEO concepts to clients in a concise, meaningful, and easy-to-understand mannerMonitor and report on search performance, evaluating current search initiatives and identifying both short-term and long-term opportunities for improvementDefine success metrics and translate SEO results to business objectivesMerchandise success stories and sell the benefits of new search projectsPitch, launch, and optimize performance-driven SEM campaignsYou Have : 4+ years of paid and / or organic search experienceStrong analytical skills with a demonstrated ability to use data to identify insights, make recommendations, and inform the development of strategies and projectsCurrent understanding of the search landscape, how consumers leverage search, and how brands can benefit from a strong search presenceUp-to-date knowledge of recent algorithm updates, search ranking factors, and industry best practicesDemonstrated achievements in improving search rankings and driving increased search traffic and visibilityStrong presentation skills, with the ability to tailor messages to the audience, communicate complex topics simply, and deliver actionable insights and analysesA systematic approach to identifying content and UX opportunities / issues, defining solutions, and executing action plansExperience driving both paid and organic search strategies, and an understanding of how they should be integratedExperience with web analytics tools (e.

g. Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, Google AdWords, etc.)Experience with SEO crawling, ranking, research, and audit tools (e.

g. BrightEdge, SEMrush, Conductor, Moz, Screaming Frog, Deep Crawl, etc.)Passion for staying current in a rapidly evolving digital environment

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