Marketing Manager, Ful Serve Deli
Maple Leaf Foods
Mississauga, ON, Canada
6d ago

A Sustainable, Forward Thinking Protein Company

Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange.

We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking.

As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value creative business value through addressing some of the world’s most critical social and environmental challenges.

Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society.

We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.

Our job is to make great food

Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.

We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability.

Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline.

We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement.

Raise the Good in Food

  • We have united behind a shared purpose to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients;
  • investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives;
  • becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.

    Our Leadership Values

  • Six core values guide us in everything that we do.
  • Do what’s right
  • Deliver winning results
  • Build collaborative teams
  • Get things done in a fact-based, disciplined way
  • Learn and grow, inwardly and outwardly
  • Dare to be transparent, passionate and humble
  • The Opportunity :

    As a key member of the Marketing team, the Marketing Manager will lead the commercialization of their assigned category, providing expert knowledge of brand and consumers interactions, channel development and consumer communications campaigns with a diverse product portfolio.

    A snap shot of some of the exciting things you will lead and do :

  • Develop marketing plans that achieve brand strategy, channel growth and share targets
  • Responsible for the complete financial management and targets of the entire category on a weekly and monthly basis
  • Execute highly important innovation and product strategies
  • Work closely with Sales to understand and execute against specific customer strategies or tactics
  • Responsible for category specific brand management and communication
  • Lead the annual business reviews & planning process
  • Coach colleague performance, skill development and achievement of professional aspirations
  • What we have to offer you :

  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities
  • Competitive Health and Wellness benefits that start on your first day of employment
  • Defined Contribution Pension Plan
  • Commitment to Learning courses, resources and tools provided to all employees
  • Employee Assistance Program
  • What you will bring :

  • Bachelor’s Degree plus track record of results within a CPG environment.
  • Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced environment.
  • Experience managing a large complex business with a proven success in market with brand management.
  • A strong team player, mentor and coach to direct reports & cross-functional team members with well-developed people interaction skill set.
  • The ability to adapt easily to changing market dynamics.
  • Competency requirements :
  • Commercial Acumen and P&L Management Solid understanding of key drivers of the P&L with ability to recommend changes required to move the business forward.
  • Critical Thinking and Insights Able to analyze and draw conclusions from internal & external data sources. Demonstrated through building, tracking, and course correcting business plans to achieve targets.
  • Agility and Effectiveness Able to stay focused on driving key business priorities in a dynamic business environment.
  • Sales Knowledge and Connectivity Demonstrates understanding of customer strategies and motivations and applies accordingly to marketing planning process & initiative execution.
  • Leadership and Influence Skilled in mobilizing and motivating cross functional teams to achieve commercial objectives.
  • Strategic Leadership Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact based rationale.
  • Sells ideas and recommendations through to management convincingly.

    We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods however only those selected for an interview will be contacted.

    Applicants may be subject to a background check and must meet the security criteria designated for the position.

    Maple Leaf Foods is committed to Employment Equity and maintaining a diverse workforce. Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our Talent Attraction Team at


  • Reasonable accommodations will be determined on a case-by-case basis and your request will be responded to as soon as possible.
  • Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Application form