Posted : February 8, 2019
Posted February 8, 2019 Position Summary : Full-Time
The Digital Marketing Manager Canada will focus on digital marketing and strategy support, social media publication, and community engagement to ensure active Monster Energy social engagement while promoting the Monster Energy and relevant Strategic Brand cultures.
Canada Main Office Toronto, ON, CAN
This person will manage the administration of the Monster Energy family of websites and will monitor platform analytics to provide the wider teams with demographic, geographic, and psychographic insights as well as actionable next steps.
Essential Job Functions :
Liaise with commercial, trade and brand teams in order to deliver digital marketing plans and results for local bottlers and distributors.
Setting goals and KPIs for all digital channels in line with HQ objectives.
Execution of all locally driven photo, film and written content projects that will live on digital platforms.
Develop locally driven Digital Marketing plans for all New Product Development, Consumer Promotions, Events and Content Creation.
Ensure Monster Energy receives significant coverage in 3rd party print and digital media. .
Be the digital eyes and ears of the brand and continue to build an overall reputation that is aligned with company branding guidelines and policies.
Assist with the creation, conception, and presentation of social media integration effort for offline / online marketing campaigns in the region.
Facilitate interaction with fans, while shaping brand presence, to maintain a consistent Monster Energy brand voice for community engagement and discussion.
Participation and moderation of online conversations pertaining to the brand, answer comments, concerns, and questions.
Forge strong and trusted relationships with key local brand evangelists and encourage interaction across our channels.
Utilize familiarity with social media monitoring tools to proactively analyze and report community feedback and social media data.
Use familiarity with the nuances of the action and motorsports community to support marketing and public relations efforts.
Publish and distribute Monster Energy content relevant to the region via the appropriate social media channels.
Work with local Monster Energy marketing teams, sponsored athletes, musicians, and personalities to gather and deliver behind the scenes information to our online audience.
Develop, coordinate, and execute innovative promotions internally and with industry partners for use across social media and web channels.
Stay on the edge of Action, Motorsports, Gaming and Music developments particularly to Monster Energy endorsed / supported talent.
Create monthly and quarterly reports pertaining to user experience, page views, activity, traffic, etc. to measure success and share positive stories with the marketing teams.
Lead our social media involvement in relevant emerging trends, applications, and tools.
Position Requirements :
3 5 years’ experience managing Digital teams.
Experience managing remote, regional or global team’s a plus.
Familiarity with the nuances, differences, and cultural attributes in regional markets
Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business, and / or related fields.
Knowledge of the major social media networks including their design, technology, functionality, and users.
Knowledge of current social media trends
Comprehensive understanding of how social media impacts brands and how it relates to delivering business objectives
Previous management of brand promotions and partnerships preferred
Must be focused, self-motivated, results-oriented, and able to handle multiple priorities in a fast-paced, continually changing environment
Extremely attentive to detail with the ability to anticipate and adapt to quick change
Ability to successfully manage multiple schedules and projects simultaneously
A proven ability to take initiative and be proactive
Ability to work well and communicate within a team
Excellent verbal, written, and presentation skills
Ability to think strategically and effectively as well as be able to clearly present new ideas
Be a creative thinker
Experience with website management software
Proficiency in Microsoft Office programs : Word, Excel, PowerPoint, and Outlook
Intermediate graphic design experience : Illustrator, Photoshop, After Effects a plus