Marketing Manager
Loblaw Companies Limited
Toronto, CA
3d ago

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

Why You Should Apply

Because, quite simply : you love food. Because you live to eat and know that those moments around the table are much more than just a meal.

Because you have a passion for food culture and love to bring creative new twists to recipes and life. So, if you bring more to the table in everything you do, we’ve got the role for you!

What You’ll Do :

Reporting to the VP- Marketing , you’ll have the opportunity to work with passionate retailers, marketers, and agency people like yourself to bring the love of food to Canadians through our Brand Marketing -

Inspire programs and communications across the nation.

More specifically, you’ll be able to :

  • Contribute to the development of the annual marketing plan for the Inspire Brand
  • Development of brand / category specific communication plans
  • Development of brand dashboards and reports
  • Monitor and report on consumer, competitor and brand activity with analysis and recommendations
  • Budget management and reporting
  • Collaborate within the marketing team, cross functional teams and external agency partners to ensure seamless, executional excellence of plans and programs
  • Develop and deliver creative briefs
  • Work closely with the Creative team to ensure execution aligns with overall brand marketing strategies and objectives
  • Oversee and manage project work streams including project management and follow-ups, purchase orders and budget reconciliation, store communications, legal approvals, flyer programs, store event management and operational execution
  • Be creative to constantly review how to improve plans, ideas and processes that contribute to the brand’s success
  • Understand and uphold brand guardrails
  • Ensure organization and accessibility of brand documents and assets
  • Develop and issue meeting and status reports
  • Develop post mortem reports
  • Develop well informed points of view
  • Collaboration and dissemination of the right information to the right teams
  • Contribution to achievement of brand KPI’s
  • Lead governance process, ensure assets are ready on time, submitted and clear timelines are in place
  • What You’ll Need :

  • A passion for food and understand how to go to market for food
  • Brand Ambassador experience, strongly engaged to understand the business
  • University or college degree in business, marketing or an equivalent degree in a field of study related to the job
  • 3 5years of relevant work experience in retailing, advertising, marketing or merchandising environment. Preferably experience in CPG environment.
  • Strong organizational skills with ability to prioritize multiple projects
  • Exceptional interpersonal skills in order to effectively source information, obtain approvals and build relationships
  • Creative problem solver with a strong work ethic and ability to work within a team and autonomously a fast-paced environment while collaborating and working well with colleagues
  • Excellent analytical and negotiation skills
  • Project Management experience which include leadership motivation and mentoring capabilities
  • Good judgment and experience in the development of creative / communications
  • Strategic thinker and Proactive
  • Strong leadership and team building skills where people really enjoy working with you!
  • Specific Demonstrated Experience With :

  • Contributing to annual planning, including budgeting and reporting
  • Developing clear communication plans that contribute to the success of the brand and KPI’s
  • Directing plans to successful project execution
  • Contributing to the achievement of brand objectives
  • Contributing to plan development
  • Contributing to and management of governance process for your Inspire brand projects
  • The occasional travel within Canada may be required, along with local store visits from time to time.

    How You’ll Succeed :

    At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

    If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

    In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct it reinforces what our customers and stakeholders expect of us.

    Employment Type : Full time

    Type of Role : Regular


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