Product Marketing
ATS Automation
Cambridge, ON
4d ago


Join the Winning Team at ATS Automation, a great place to automate your future! Take your place among the best in the business, and grow your career with ATS Automation.

Join an environment where a passion for innovation is combined with an uncompromised commitment to quality.

Product marketing is critical to fueling a product based business. ATS is focused on growing our market leading position and the Product Marketing Lead will help establish a new function within our innovation group to continue driving growth.

In this role you will work directly with the business unit leader to create a product marketing strategy that energizes our existing channel partners, extends our market reach, and supports sustainable long term business growth.


  • Research and analyze the market data to identify key areas of differentiation and growth
  • Develop product positioning and messaging that differentiates our products
  • Share product stories which resonates with our partners and highlight key value propositions
  • Proactively solicit voice of customer to identify opportunities for improvements / enhancements
  • Provide direction to the strategy and performance of all marketing activities for the product
  • Maintain a competitor knowledge base to be shared regularly with the team
  • Conduct marketing trainings, provide updates, and solicit input from channel partners
  • Maintain proactive relationship with Internal Sales Coordinator and order-taking counterparts
  • Support partner events, E-learning, sales related materials, trade shows, etc.
  • Requirements

    Strong product marketer can come from a variety of backgrounds. Most importantly you are highly driven and are looking to take a global challenge.

  • Bachelor’s degree in Engineering, Business, Marketing or related field
  • MBA or Leadership certification a definite plus
  • 5 years’ product marketing or similar experience; bonus points for experience with a mechatronics based product
  • Demonstrated experience managing channel partners with complex channel relationships
  • Experience working with international partners and marketing in international markets is a plus
  • Solid analytical and business modeling skills
  • Excellent communication and presentation skills
  • Creative problem solving skills
  • Why join ATS?

  • Be a part of a global organization that is a leader in its industry
  • RRSP with employer match
  • Eligibility to participate in Employee Stock Purchase Plan
  • Comprehensive benefits (including health, dental, employee assistance program)
  • Special discount program on products and services including gym membership discount
  • Ability to participate in a variety of charitable events
  • Social Club that offers BBQs and other social events throughout the year
  • Work with other bright, talented people and discover opportunities for professional growth
  • And much more!
  • ATS is in compliance with the Accessibility for Ontarians with Disability Act (AODA), 2005 and will, upon request, assist those who may require specific accommodations due to a personal disability.

    We would ask that those who require assistance to notify our offices as soon as possible if accommodation is necessary.

    ATS Automation welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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