DIGITAL MARKETING SPECIALIST (PART TIME)Chris Hepburn2016-10-20T12 : 43 : 41+00 : 00
Almost a decade ago, we started Maxwell Management Group with the belief that we could become a trusted recruitment partner to healthcare organizations across Canada with hard work, dedication, persistence, integrity and, very simply, always giving people more than what they expect to receive.
Since then we’ve been growing rapidly. Our growth has been built on referrals by the clients that we humbly serve each and every day.
Proof that we are helping healthcare organizations across Canada to hire the best. As the Canadian healthcare ecosystem continues to evolve and needs change, we continue to grow and adapt to meet new demands and deliver innovative HR and hiring solutions.
Digital Marketing Specialist (Part Time)
JOB SUMMARY :
The Digital Marketing Specialist is responsible for the planning, execution, and measurement (ROI) of digital marketing initiatives for Maxwell Management Group Ltd.
This role will drive coordinated digital marketing communications plans and assist in creating / coordinating content to support them.
Utilizing strong interpersonal and collaboration skills, this role will work closely with internal teams (marketing, industry leaders) and external resources (media, clients, vendors, industry partners) on a regular basis.
The successful applicant will act as a Lead Marketing Resource for Maxwell Management Group Ltd. creating, advising, and being an active producer of both digital and traditional marketing plans, tactics, content, and supporting analytics.
This role reports directly to the President & CEO.
This role may require some travel between office locations on an as-needed basis.
ACCOUNTABILITIES INCLUDE :
Build and execute Maxwell Management Group Ltd.’s digital marketing strategy, including associated metrics and ROI evaluation;
Develop and implement digital marketing plans, campaigns, and overall tactics for identified services and lines of business incorporating traditional marketing and communication techniques as required to support the achievement of business goals;
Develop and execute digital B2B marketing campaigns to build site traffic and convert visitors into marketing leads;
Use A-B testing and analytics to improve key metrics and conversion rates for calls-to-action, landing pages and marketing emails;
Improve organic search performance and page ranking by implementing keyword strategy and SEO best practices; developing and reporting on custom analytics;
Accountable for the management of predictive analytics and application of outcomes
Create and update web content where applicable;
Develop competitive market analysis and corporate advantage identification for business segments;
Projects may include : creating content, consulting on web page development, conceptualizing infographics, email campaigns, videos, blogs, general marketing collateral, by-
lined articles, social media, SEO, in-bound marketing strategies, and other digital marketing projects to help segment leaders and lines of business achieve goals;
Add expertise and value to marketing and communication discussions;
Act as a digital subject matter expert providing best practices, trends and recommendations;
Build positive and consistent brand awareness to target audiences including potential clients, staff, community and other stakeholders.
THIS JOB IS THE RIGHT FIT FOR YOU IF :
You understand that content and information are just as important as the format in which they are delivered. As such, you are equally excited and knowledgeable about new media and digital marcom techniques and how these techniques can be appropriately incorporated with traditional marketing techniques and channels;
You are excited to apply your creativity to promote Maxwell Management Group’s services to current or prospective clients;
You are confident that your project management skills will help you to manage competing priorities;
Your proven ability to work within tight deadlines and under pressure will help you to remain focused on the task at hand;
You are a proactive and strong team player able to interact across organizational levels to support business goals;
You understand that there may be other duties as assigned and are comfortable going with the flow to meet organizational needs.
3+ years previous experience in a marketing and / or communications capacity with an emphasis on digital techniques and tactics;
University Degree or College diploma in a related field demonstrated applicable experience;
Advanced level of MS Office including Word, Excel, PowerPoint, Outlook;
Demonstrated and measurable experience in Digital / Online Marketing & Social Media use, analytics, ROI measurement;
Deep understanding of business metrics and application to business strategy;
Excellent research, analytical, project management and communication skills;
Knowledge of healthcare industry an asset;
Ability to work in an extremely fast paced environment and effectively and efficiently handle multiple, simultaneous and complex tasks and projects;
Strong communication skills, verbal and written. The individual must be able to write clear and concise communication;
Ability to maintain high level of accuracy and attention to detail;
Ability to maintain high level of confidentiality;
Self-starter with strong business curiosity and an intrinsic desire to continually learn and grow;
High energy, positive, enthusiastic attitude;
Knowledge of French language an asset;
Valid driver’s license required
Compensation for the position has been designed to attract star performers
Please apply in confidence to :
Maxwell Management Group Ltd.
We invite interested candidates to submit their resume in confidence. While we appreciate the interest of all applicants, we will contact only those selected for interviews.
If you are an applicant with disabilities and require accommodations, please let us know at the time of our contact so that we may arrange for their provision.
Key Word Search : Digital Marketing , communications, project management , marketing