Mediabrands - Senior Specialist, AdOps
IPG Mediabrands
Toronto, Ontario, Canada
5d ago

IPG Mediabrands was created by Interpublic Group in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, and Media Experts.

Its roster of specialty service agencies include Magna Global, Cadreon, Society, Orion, Reprise Media, and Ansible.


The Senior Specialist AdOps will be positioned for rapid growth within the Digital group, and will gain invaluable hands on experience within the Digital Media Marketplace.

This role offers the chance to work with a wide variety of client planners, data & technical solutions providers, inventory sources, and also has a substantial internal support system.

This position offers an intense focus on developing expertise in this exciting space. The ideal candidate must have knowledge of digital advertising, ad operations, with some experience in display ad serving and general digital media buying operations.

This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the digital campaign management process-

trafficking, pacing, quality assurance, optimization, reporting and reconciliation.


  • Maintain digital interactive campaigns for assigned agency clients using the digital media management platform by trafficking, pacing, optimizing, reporting, and reconciling the campaign as well as using various ad servers to upload creative and complete tagging.
  • Support a diverse client portfolio consisting of highly tactical clients seeking advanced tracking solutions.
  • Determine and recommend optimal campaign set ups- including creative and tagging requirements, reporting metrics and optimization strategies to ensure full impact and efficiency of campaign buy.
  • Operate as a key internal point of contact to planners for assigned client campaign operations : campaign build, optimization, analysis, troubleshooting, reporting, reconciliation and related campaign duties.
  • Ensure alignment on processes for trafficking and site tagging are adhered to.
  • Train Coordinators and specialists on platforms, tools, tagging etc.
  • Lead with the resolution of delivery and performance issues.
  • Communicate campaign optimization results to planners throughout campaign flight to prove value against campaign goals.
  • Support the development of attribution modeling and dynamic creative solutions.
  • Actualize and reconcile delivered impressions against booked impressions as required.
  • Update or create new training guides for the team as needed.
  • Become an "expert" in our industry, understand the hot issues, new developments and IAB best practices, sharing knowledge with the team.
  • Drive continued innovation and best practice implementation.
  • Assist the Supervisor in managing complex situations where further analysis is required.

  • Post-secondary education - degree or diploma in marketing, commerce, communications, statistics, web development or Information Technology preferred.
  • Minimum of two (2) years’ experience in ad operations or digital media.
  • Understanding of the digital media landscape, from planning to execution; publishers, agencies, clients, other stakeholders.
  • High quantitative and analytical skills with the ability to draw insights based on data.
  • Ability to investigate, analyze / solve problems, and clearly communicate results.
  • Understanding of HTML scripting, HTML5 creative, CSS, and Java Script.
  • Understanding of how ad exchanges, ad networks, ad servers, and / or other optimization platforms (DSPs, DMPs, SSP’s) work.
  • High proficiency with digital software interfaces (e.g. Prisma, DCM, Sizmek, Neilson, Integral Ad Science (IAS), Container Tags, and MOAT).
  • Experience with ad targeting methodologies (behavioral, contextual, etc.).
  • Strong understanding of best practices for Ad Serving.
  • Proficient in Word and PowerPoint. Advanced skills in Excel, including pivot tables, VLOOKUP’s, chart creation.
  • Experience with Comscore, Omniture, Webtrends, Google Analytics is a plus.
  • Excellent communication skills (both written and verbal).
  • Ability to work collaboratively as well as independently.
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Excellent ability to manage and prioritize time effectively.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Strong learning agility, with a passion for continuous development.
  • IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.

    We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.

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