Initiative - Director, Communications Design
IPG Mediabrands
Toronto, Ontario, Canada
2d ago

In order to maintain a culture that promotes creativity and brilliant work, Initiative thrives on four key principles : being Fearless , Brilliant , Dynamic and Seamless .

By truly living and working in a completely FBDS manner, we are able to deliver phenomenal business results while embodying the age-

old saying, work hard, play hard. Our goal at Initiative is to ensure that you are doing the best work of your career - connected to our brand and our clients, while also feeling rewarded and fulfilled when you leave work each day.

Initiative looks for talent who embody our four core values - FBDS. These individuals can find and remove barriers, able to present the best option confidently.

We are currently recruiting for a Director, Media Planning.

Position Summary :

The role of Director, Media Planning is responsible for delivering strategic, integrated media communication recommendations for a diverse group of clients as well as leading and inspiring a team of planning professionals.

You must think strategically and work collaboratively to create recommendations that deliver on client strategic goals and business objectives.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities :

  • Lead 360 degree strategic thinking for overall media product, encouraging executions that deliver exceptional results.
  • Ownership and responsibility for ensuring key client objectives met; active participation in client business planning meetings.
  • Cultivate and strengthen client, agency and media partner relationships at the senior level.
  • Lead and develop a direct relationship with the client to become a strategic partner with an in-depth understanding of their business.
  • Deliver inspiring, motivating and persuasive presentations which bring creative ideas to life.
  • Pursue organic growth opportunities and participate as required in new business presentations.
  • Maintain industry relationships, participate on committees and organizations; keep abreast of issues and developments and new media opportunities.
  • Proactively seek opportunities to improve processes, methods, systems and / or services to better serve the client and agency.
  • Lead and mentor a team of media professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results.
  • Produce and manage accurate billings and projections.
  • Act as a thought leader proactively bring forward client education and identify opportunities as appropriate.
  • Drive collaboration and communication across SBUs and peer groups to inspire great work.
  • Lead by example and play an active role in cultivating the culture of our organization.
  • Ensure delivery against mandate outlined in scope of work.
  • Ensure that all media plans meet client objectives with fully supported documentation, and that they adhere to the agency's values and philosophies.
  • Qualifications :

  • Post-secondary education - University graduate and / or advertising / marketing College degree preferred.
  • Minimum of eight (8) years’ of related media, advertising, brand or marketing strategy / planning experience.
  • History of developing positive on-going business relationships, focus on client service.
  • Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.
  • Proven experience delivering inspiring and persuasive presentations.
  • Solutions oriented and approaches obstacles with creativity and resolve.
  • Ability to manage complexity across multiple groups, clients and interagency partners.
  • Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly.
  • Ability to develop and foster strong relationships and partnerships internally and externally.
  • Demonstrated ability to effectively apply knowledge and insights gained from research and reporting resources to media planning.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy.
  • Advanced understanding of media research tools (e.g. Clear Decisions, Vividata, Neilson) and media software (e.g. Prisma).
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.

    We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.

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