POSITION SUMMARY :
The Marketing Director, Canada, will be responsible for developing segment strategy, demand generation and sales enablement to drive growth in the Canada market.
ESSENTIAL JOB RESPONSIBILITIES :
Deliver and execute upon strategic marketing plan :
Develop and execute upon a marketing plan for all acute and non-acute market segments in Canada.
Identify customer needs and investigate existing and potential channels and market opportunities to sell existing on-market products
Gather insight from customers and sales to develop portfolio and segment specific marketing strategies
Monitor market data to identify market trends and opportunities within each relative segment.
Partner with Global Marketing, Americas Product Managers, US Marketing Managers, US Digital Marketing, Operations, and the Sales team to ensure successful launch of new products into the market.
Drive awareness and demand for Cepheid products and services :
Create and execute integrated marketing campaigns that align with commercial strategic initiatives
Develop content for outbound marketing campaigns via traditional and digital marketing channels
Oversee and support tradeshows (planning, activities, collateral, lead generation, etc.)
Establish and maintain relationships with key partners and stakeholders
Deliver VIP customer programs intended to drive customer engagement and loyalty
Achieve business objectives and revenue targets :
Accountable for revenue and market penetration for responsible the Canadian market and relvant product portfolio
Drive lead generation and acceleration of opportunities into the sales funnel
Track and analyze marketing campaign results
Partner with Americas Product Management, US Marketing Mangers, US Digital Marketing and sales to redirect tactics based on analysis of lead generation rates, win / loss ratios, market share trends, deal profitability and competitor performance
Provide meaningful and actionable insights to provide strategic direction for the commercial organization
Hire, develop, motivate and retain top performing teams :
Build and develop a world-class team committed to high standards of achievement
Reinforce continuous improvement along with business and personal growth
Create and sustain a culture of diversity and inclusion
Establish clear objectives and metrics to guide the newly formed team and measure their success
Train new hires on the tools that are available to measure our business
TRAINING RESPONSIBILITIES : (REQUIRED)
Complete all assigned and required training satisfactorily and on time
For people managers, ensure your associates attend and complete all required trainings satisfactorily and on time.
MINIMUM REQUIREMENTS :
Education and Experience (in years) :
Bachelor’s degree with 9+ years of related work experience OR
Master’s degree in field with 7+ years of related work experience OR
Doctoral degree in field with 3+ years of work experience.
2+ years managing people .
Knowledge and skills :
Marketing plan and development of integrated marketing campaigns is preferred
Experience in driving and conducting market & pricing research that lead to insights to drive improved commercial execution
Experience in product launch
Demonstrates knowledge of products and their application
Communicates effectively and strong team player / collaborator with various internal constituents, customers and other stakeholders
Excellent presentation skills; able to multi-task across a broad number of products and disease states
Ability to lead and motivate others, both within direct supervisory and matrix environments
Background in in vitro diagnostics / molecular testing an asset
Background in oncology testing an asset
Previous experience in healtcare consulting an asset
Fluent in both English and French preferred
Ability to develop teams
Physical requirements / abilities :
Work may involve repetitive arm / wrist motions.
Requires 30% travel once restrictions are lifted.
The statements in this description represent typical elements, criteria and general work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills for this job.