RSM353H1 Consumer Behaviour
Approx. 1 TA Hour for every 1 Student Enrolled (Enrollment TBD)
Class Schedule : (TBD)
Dates of Appointment : January - April
Minimum Qualifications : BCom or closely related degree with a specialization in Marketing. Must have significant management experience in marketing and marketing research.
Previous experience teaching Marketing Research (or an equivalent course) in a degree granting program at a post-secondary institution is required.
Course Description : The design of effective marketing strategies requires an understanding of consumer needs and desires, company strengths and weaknesses, and competitive threats and opportunities.
Successful managers have the ability to design and deliver unique consumer value in ways that efficiently utilize the company's resources.
This course focuses on the analysis of consumer thoughts, feelings, and behaviours by providing a detailed account of the theory of consumer behaviour.
The course will examine the personal, psychological, social, and cultural aspects of the marketing environment, and explore the nature of these influences on the buying behaviour of individuals and groups.
The conceptual material will draw on an information processing view of consumer behaviour. Research from marketing will be supplemented with material from social and cognitive psychology, sociology, and economics.
holding regular student office hours and maintaining reasonable availability for student contact.
Application Procedure : Applications will only be accepted via :
This job is posted in accordance with the CUPE 3902 Unit 3 Collective Agreement.
It is understood that some announcements of vacancies are tentative, pending final course determinations and enrolment. Should rates stipulated in the collective agreement vary from rates stated in this posting, the rates stated in the collective agreement shall prevail.
Preference in hiring is given to qualified individuals advanced to the rank of Sessional Lecturer II or Sessional Lecturer III in accordance with Article 14 : 12 of the CUPE 3902 Unit 3 collective agreement.
Please Note : Undergraduate or graduate students and postdoctoral fellows of the University of Toronto are covered by the CUPE 3902 Unit 1 collective agreement rather than the Unit 3 collective agreement, and should not apply for positions posted under the Unit 3 collective agreement.