Sr Product Marketing Manager - Network & IoT
Rogers Communications
Toronto, Ontario, Canada
14d ago

Date : Apr 3, 2019

Location : Toronto, ON, CA, M4W 1G9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind.

To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream.

A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

The Senior Product Marketing Manager of Network and IoT will report into the Director of Product Marketing and Planning.

Working for the marketing organization within the Rogers for Business, this role will be responsible for the development of the go to market strategy and execution of our Network Uplift in preparation for 5G and IoT services.

This includes the development of an integrated marketing plan to ensure that the business unit achieves and exceeds our annual plan and provides the guidance to the organization on how to execute.

Working cross-functionally, this position will be a key member supporting the broader RCI working team on 5G.

Who are you? You’re a true marketing professional. You understand marketing strategy and you’re an execution superstar. You intimately know the business wireless network and how IoT is going to shape the way we live and work.

You understand how this technology is changing, and you’re coming to the role invigorated with ideas for how we can win.

You’re an expert collaborator by working with product, network, commercial management, competitive intelligence, marketing and the other business units to drive key outcomes.

You are also a natural leader both directly and in cross-functional situations regardless of levels above or below you. Finally, you understand technology but have a gift for pulling out the pieces that are most important for customers to make decisions that lead them to choosing Rogers for their business.

Responsibilities :

Value Proposition Development

  • Developing the value propositions for the IoT portfolio by product, segment, and even region
  • Developing and evolving the 5G value proposition by segment, application, and region
  • Deliver propositions that are clear, easy to understand, and are customer centric by focusing on their problems and outcomes
  • Marketing Plan Development

  • Work cross-functionally to develop holistic marketing plans that integrate various tactics that maximize profitability while reducing CPL / CPA
  • Make recommendations based on historical performance
  • Develop KPI’s to measure success and drive PIR’s to determine what changes need to be made next time
  • Participate in product performance reviews to gather real-time feedback and adjust our in-market plans to ensure P&L success monthly, quarterly, and annually
  • Go-to-Market Strategy Development

  • Develop innovative approaches to market launches that helps cut through the noise and positions Rogers as a leader in technology
  • Create thought leadership frameworks to address the varying business audiences across segments and regions
  • Work cross-functionally on customer activations, demos, and trials
  • Contribute to new product introduction by developing requirements and conceptualizing creative and innovative ways to enter new markets
  • Qualifications :

  • University degree in business, marketing or a combination of work experience and education relevant to the role
  • 10+ years of experience in marketing roles of increasing seniority in a B2B environment
  • Telecom experience a must, preferably within wireless and or IoT
  • Strategic thinker with experience in development of marketing strategies that align to business goals and objectives
  • Executive level reporting and presentation skills with proven experience that demonstrates influencing and persuasion skills
  • Proven interpersonal and relationship management skills, with ability to facilitate consensus among multiple stakeholders including senior management
  • Strong financial acumen for annual budgeting and reporting
  • Professional accreditation considered an asset
  • Shift : Day

    Length of Contract : Not Applicable (Regular Position)

    Work Location : 333 Bloor Street East (012), Toronto, ON

    Travel Requirements : Up to 10%

    Posting Category / Function : Marketing & Marketing Communication

    Requisition ID : 150736

    Together, we'll make more possible, and these six shared values guide and define our work :

  • Our people are at the heart of our success
  • Our customers come first. They inspire everything we do
  • We do what’s right, each and every day
  • We believe in the power of new ideas
  • We work as one team, with one vision
  • We give back to our communities and protect our environment
  • What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered.

    We recognize the business value in creating a workplace where each team member has the tools to reach their full potential.

    At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best.

    Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.

    You can also reach out to our team at RogersRecruiting to begin a conversation about your individual accessibility needs throughout the hiring process.

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