The Brand Marketing Manager is a contractual position reporting to the Senior Brand Marketing Manager of our Conventional (Metro) banner.
The ideal candidate is a decisive leader with proven results in the development and deployment of brand standards and major marketing campaigns.
This position is responsible for managing our brand standards and major brand campaings across Ontario. It oversees the interaction between our brand and shoppers across all key phases of the customer journey to generate brand loyalty and equity, with the primary objective of driving traffic to our Ontario store network.
The Marketing Manager is responsible for ensuring full integration of approved messaging across multiple customer touch points, in both digital and traditional channels.
Lead the development and execution of brand building initiatives and 360-Degree Integrated Promotions with clear links to relevant consumer and industry insights.
Develop brand aspirations, incorporate them into the agency briefing process, and guide agency partners to develop impactful campaigns to deliver on our business objectives
Become a Brand Steward and support the continuous development of our brand guidelines, ensuring consistency across all store elements, advertising materials, and partner promotional materials.
Oversee the development and execution of tactical marketing plans and programs to support sales and revenue objectives.
Recommend measurement plans and conduct post-mortems on all marketing campaigns.
Manage our Sponsorship Portfolio, from ideation to execution of events across all key partners
Work closely with the Shopper Marketing, Loyalty, and eCommerce teams to ensure brand standards and approved style guides are applied through all channels (in-store merchandising, signage, flyer, digital, and social)
Work collaboratively with all stakeholders to ensure balanced strategic and executional plans to achieve targeted business objectives.
Support internal approval process with senior executives.
Participate in the period budget planning process and ensure period consolidations remain on target; ensure financial auditing processes are adhered to.
Bachelor Degree in Business or Marketing; MBA an asset
5 - 7 years marketing experience at a Manager level or higher; agency experience an asset
Excellent agency management, budget planning, and project management skills required
Effective communication skills, both written and verbal, with the ability to build clearly articulated and influential presentations and the comfort to present them to senior executives
Ability to interact with and influence key stakeholders across all levels of management
Proven leadership abilities to influence and develop marketing peers and junior team members to develop a positive and rewarding departmental / organizational culture
This role is critical in ensuring ongoing alignment between a large group of internal (Marketing, Loyalty, Merchandising, Operations, Store Teams) and external stakeholders (Media, Creative, Experiential and PR Agencies;
Suppliers; Local Influencers; Customers)