Digital Marketing Specialist
Mad Science Group
Montreal, Quebec, Canada
19d ago

If you are passionate about Digital Marketing and are eager to learn more through science and art, we'd like to meet you!

Who we are :

With locations all around the globe, Mad Science is the world's leading science enrichment provider for children ages three through twelve.

We deliver unique, hands-on science experiences and toys for children, that are as entertaining as they are educational.

Every year, Mad Science is proud to introduce millions of children to a world of discovery while sparking their imagination.

IMAGINE ARTS ACADEMY™ is a new art concept, developed be the creators of Mad Science, in partnership with Crayola®. We aim to inspire children to dream big with unique art experiences that broaden their horizons.

With 12 locations across the US and Canada, this new company is just taking off.

As part of our growing team, we are looking for a Digital Marketing Specialist to join our Marketing department. The ideal candidate will be responsible to develop, implement, track and optimize our digital marketing campaigns across all digital media channels.

Who you are :

  • You have a strong grasp of current marketing tools and strategies and able to help lead integrated digital marketing campaigns from concept to execution.
  • You are self-driven, passionate and forward-thinking. A motivated self-starter who displays strong initiative and can have open, honest, difficult conversations.
  • You have a creative mind, capable of building, launching and managing projects / programs that drive results.
  • You are a problem solver, able to work independently with a can-do, roll-up-your sleeves approach.
  • You can multitask but never lose sight of the importance of careful attention to detail.
  • You are easy going and love working with others to accomplish goals; in doing so, you build strong relationships with teammates.
  • You are an open-minded person and welcome feedback.
  • You have excellent and creative problem-solving skills, with the ability to analyze and prioritize to meet business objectives.
  • You are conscious of the need to meet deadlines, and can deliver using your superior organization skills.
  • You are a champion of change and positive outlook on challenges.
  • You have strong communication skills to be able to understand and be understood by users alike.
  • Your Primary responsibilities will be to :

  • Set digital marketing strategies using all necessary tools (website, emails, social media).
  • Develop custom campaigns according to company objectives.
  • Create national marketing campaigns for franchisees.
  • Coordinate and execute all National fund campaigns and initiatives.
  • Establish concrete digital solutions pertaining to product, service, distribution channel and communication.
  • Coordinate majority of communication regarding National fund initiatives with Franchisees.
  • Manage and design the content on the company's website and social campaigns.
  • Monitor SEO / SEM, marketing and sales performance metrics to forecast trends.
  • Analyze web traffic metrics and suggest solutions to boost web presence.
  • Build strong client relationships through social media interaction.
  • Keep up-to-date with our audience's preferences and proactively suggest new campaigns.
  • Liaise with marketing, product and graphic design to optimize customer experience and ensure brand consistency across all campaigns.
  • Identify advertising needs.
  • Establish best practices in digital marketing.
  • Stay up-to-date with digital technologies developments.
  • Your Qualifications :

  • Bachelor's Degree in Marketing
  • Preferred 3 years of digital marketing experience
  • Experience with data-driven SEO, SEM and other affiliate analysis and optimizations programs, your skill set must include proficiencies in Google analytics
  • Hands-on experience in copywriting skills
  • Expert in MS Office Suite (Excel, PowerPoint, etc.)
  • Experience in leading and developing social media campaigns
  • Proficiency with Adobe Creative Suite (particularly Illustrator and InDesign)
  • Familiarity with web design and HTML
  • Strong analytical and project management skills
  • Proficient in in English, both verbal and written
  • What we offer :

  • We offer a pleasant workplace based on respect, where everyone has a voice and participates in decision-making
  • We are situated, in an excellent location with access by metro
  • A young and dynamic environment, that yearns for your input and creativity
  • A competitive starting salary that will reflect your contributions
  • A complete group benefits package (we care about our people!)
  • Regular celebrations of our successes and a chance to be a part of our Spirit Squad
  • Apply
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