A diverse manufacturing and distribution company that makes equipment for farmers, contractors, landscapers, loggers, manufacturers, miners, pipeliners, railways, roadbuilders, steelmakers and beyond.
The Product Marketing team is responsible for understanding and leveraging the product value propositions and building the marketing tools needed to facilitate a successful launch strategy.
Through a deep understanding of the customer and the competitive landscape, The Product Marketing team shares in the responsibility for developing, articulating and helping to execute a strategy to create a portfolio of products that are competitively priced, appropriately featured and aligned with the distribution strategy of the organization.
Reporting to the Sr. Director of Product Strategy the Director of Product Marketing is responsible for building and managing a team that shapes the vision for what Brandt sells in each market and what features and benefits are in our products that deliver value to the customer.
The position works at the intersection of product development, sales, and marketing and will ultimately have responsibility for generating the tools needed achieve success in the market.
Recruiting, hiring and managing the Product Marketing Team.
Communicating product changes to end use customers in an understandable way
Maintaining a framework for evaluating our product lines, including market size in units and dollars, market share, revenue, margin and product support opportunity.
Maintaining a framework for engaging with our customers and dealers to understand their wants, needs, problems, image, understanding, etc.
as it relates to our product lines. This will include both ongoing feedback and project specific feedback.
Assisting with the pricing and product positioning strategy.
Building a process / workflow to effectively and efficiently translate technical product feature sets into simple customer-focused benefits
Working closely as the main client of Brandt’s internal creative agency to aid in the creation of compelling marketing material and tools
Building accountability measurements to ensure members of the Product Marketing team feel integrally responsible for the success of their business division