Director of Product Marketing
Regina, Saskatchewan, Canada
6d ago
source : Ripple

A diverse manufacturing and distribution company that makes equipment for farmers, contractors, landscapers, loggers, manufacturers, miners, pipeliners, railways, roadbuilders, steelmakers and beyond.

  • The Product Marketing team is responsible for understanding and leveraging the product value propositions and building the marketing tools needed to facilitate a successful launch strategy.
  • Through a deep understanding of the customer and the competitive landscape, The Product Marketing team shares in the responsibility for developing, articulating and helping to execute a strategy to create a portfolio of products that are competitively priced, appropriately featured and aligned with the distribution strategy of the organization.

  • Reporting to the Sr. Director of Product Strategy the Director of Product Marketing is responsible for building and managing a team that shapes the vision for what Brandt sells in each market and what features and benefits are in our products that deliver value to the customer.
  • The position works at the intersection of product development, sales, and marketing and will ultimately have responsibility for generating the tools needed achieve success in the market.

  • Recruiting, hiring and managing the Product Marketing Team.
  • Communicating product changes to end use customers in an understandable way
  • Maintaining a framework for evaluating our product lines, including market size in units and dollars, market share, revenue, margin and product support opportunity.
  • Maintaining a framework for engaging with our customers and dealers to understand their wants, needs, problems, image, understanding, etc.
  • as it relates to our product lines. This will include both ongoing feedback and project specific feedback.

  • Assisting with the pricing and product positioning strategy.
  • Building a process / workflow to effectively and efficiently translate technical product feature sets into simple customer-focused benefits
  • Working closely as the main client of Brandt’s internal creative agency to aid in the creation of compelling marketing material and tools
  • Building accountability measurements to ensure members of the Product Marketing team feel integrally responsible for the success of their business division
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