Manager, Product Marketing
Scotiabank
Toronto, ON, CA
6d ago

Purpose :

  • The Manager, Product Marketing is responsible for managing and executing initiatives designed to improve product / service engagement and utilization on behalf of Global Business Payments (GBP) Products & Services.
  • This includes strategy, execution and post analysis. Ensures all activities conducted are in compliance with governing regulations, internal policies, and procedures.

    Accountabilities

  • As a centralized point of contact for Product Owners, Labs, and Segment Partners, the Manager is responsible for delivering on defined projects and programs to support annual product goals, education, awareness, and use.
  • The Manager works within the defined Product Engagement framework, processes and procedures to ensure consistency of message, cost-
  • effective and timely delivery, and customer-centric in approach.

  • Defines and manages a centralized customer data and insights repository to better define key features / benefits by market and / or segment to optimize strategy.
  • Coordinates review and approval across key stakeholders including work back schedules and timelines to ensure timely execution;
  • Provides strong editorial support for content.

  • Manages ongoing content calendar to drive engagement, as well as the internal BusinessNet platform.
  • Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
  • Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
  • Actively pursues effective and efficient operations of his / her respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-
  • to-day business controls to meet obligations with respect to operational, compliance, AML / ATF / sanctions and conduct risk.

  • Champions a high-performance environment and contributes to an inclusive work environment.
  • Education / Experience / Other Information :

  • Strong interpersonal, communications, and relationship management skills.
  • Expert written and verbal communication skills.
  • Proven track record managing multiple cross-functional business, partner, and customer relationships.
  • Ability to work well under pressure and managing multiple programs / projects simultaneously.
  • Knowledge of, and direct experience with digital channels, particularly within an online and / or mobile banking environment preferred.
  • Strong understanding of digital marketing, campaign management, and customer adoption life cycles preferred.
  • 5 years of working experience in marketing or related experience driving product and / or channel engagement activities.
  • Extensive knowledge of the financial services industry, especially Global Business Payments an asset.
  • Project management skills and / or experience an asset.
  • Strong analytical skills and prior experience with digital channel data (usage, sales reports, web analytics data, etc.).
  • Excellent knowledge of PowerPoint, Excel, and Word.
  • Working Conditions :

  • Work in a standard office-based environment; non-standard hours are a common occurrence. Monthly visits to Scarborough labs may be required.
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