Date : Apr 3, 2019
Location : Toronto, ON, CA, M4Y 2Y5
At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind.
To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream.
A sports fan celebrate a special moment.
Because we believe connections unite us, possibilities fuels us, and moments define us.
DEPARTMENT : Media Planning and Inventory
JOB TITLE : Sports Analyst, Media Planning and Inventory
REPORTS TO : Director, Sports Media Planning
POSITIONS REPORTING TO THIS ONE :
JOB SUMMARY :
Provide specialized media revenue planning expertise to the department through extensive market knowledge including; audience research and forecasting, market pricing, audience post analysis & tracking, yield / inventory / revenue management principles, and revenue impact / assessment of programming / schedule strategies.
Work collaboratively with various divisions and functions within RMI, including but not limited to sales, traffic, marketing, research, finance, and programming teams to enable the execution of RMI’s Strategic Revenue Plan.
RESPONSIBILITIES : 1. AUDIENCE FORECASTING
1. AUDIENCE FORECASTING
Responsible for the development of all Media Audience Forecasts, rationale and audience posts, for Sportsnet, Sportsnet One / 360 and any future brand extentions.
This includes all forecasts utilized in the sale of commercial inventory, across all stations, and all standard demos.
2. PROGRAM & MARKET ASSESSMENT
As new data becomes available, prepares post-performance analyses of individual
and collective program performance, and interprets results to modify revenue
generation strategies and expectations, as required. Provides insights and assessments on the competitive marketplace. Additionally contributes to the development of any strategies required to address program performance, both positive and negative.
3. PROGRAMMING ANALYSIS / CHANGES
Aid in the development of best practices for ongoing Programming changes, including the saleability of programming, timing of program scheduling to maximize measured performance, as well as insights on new programming.
4. PRICING / INVENTORY / REVENUE MANAGEMENT
Aid in establishment of ingoing pricing based on demand and competition landscape. Adjusts program rates based on analysis of program performance, market conditions, and demographic skew to meet assigned revenue objectives.
Develops, implements, and monitors revenue maximization strategies including the adjustment of inventory allocation and pricing levels, identifying special revenue opportunities etc.
5. INTERNAL SUPPORT
Provide various reports and analysis within several departments. Monitor and provide insights into value of unsold, quarterly priorities, inventory wastage, RMI promo support etc.
6. CONTINUOUS IMPROVEMENT
Participate in all continuous improvement initiatives including computer system and software design improvements, pursuit of excellence in sales support and customer service, and any other marketing support undertaking
house systems (i.e. Reppak, future system S4M)
Requires the ability to interpret and manipulate statistical data into workable marketing and revenue augmentation strategies that will be beneficial to the ongoing success of the corporation.
Requires the ability to work to a variety of deadlines from long to very short term, and to prioritize and balance several ongoing projects at any one time.
Accuracy and attention to detail is vital. Assignments require independent judgment, initiative and problem solving.
INTERPERSONAL AND COMMUNICATION SKILLS :
Must be able to explain technical research concepts and terminology, both at the Sales and the client level.
g., executive, management, mid-management) in a clear and concise format.
Coaching the Coordinators to managing up to both Managers and the Director.
WORKING CONDITIONS :
Job requires overtime when necessary to meet crucial deadlines.
Shift : Day
Length of Contract : Not Applicable (Regular Position)
Work Location : 1 Mount Pleasant (083), Toronto, ON
Travel Requirements : None
Posting Category / Function : Sales & Media
Requisition ID : 150176
Together, we'll make more possible, and these six shared values guide and define our work :
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential.
At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best.
Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.
You can also reach out to our team at RogersRecruiting rci.rogers.com to begin a conversation about your individual accessibility needs throughout the hiring process.