Customer Experience Lead
Laura Canada
Halifax, NS, CA
3d ago

1. Customer Service

  • Observes and coaches team members’ behaviors to maintain high standards of customer service and product knowledge.
  • Acts as a role model by providing exemplary customer service using Laura Canada’s customer service standards.
  • Effectively builds and maintains a personal clientele by using Laura Canada’s tools and ensures all Sales Associates do the same.
  • Demonstrates strong wardrobing skills by coaching and sharing knowledge on current fashion trends, product, and the customers’ unique needs as well as ensuring team members are always up to date on new arrivals, product knowledge, and current fashion trends.
  • Conducts SPA weekly.
  • Acts as a role model by promoting the website, store CRM, any loyalty program, marketing initiatives in place and direct ship.
  • Fosters a vibrant, fun, energetic and enjoyable store environment.
  • 2. Floor Leadership

  • Demonstrates excellent floor leadership and has exceptional control of the sales floor (customer service standards, fitting rooms, zone coverage, cash desk area) and monitors segment accountability results.
  • Continually monitors traffic trends and reacts in a timely manner.
  • Identifies team members’ issues and communicates them to the Store Manager.
  • 3. Business Management

  • Assists Store Manager in providing a store environment which consistently maintains Laura Canada’s visual presentation, merchandising and housekeeping standards.
  • Assists Store Manager in dressing window mannequins to showcase the store’s inventory and adheres to visual standards, including any mandatory directives that may be issued.
  • Assists Store Manager in ensuring proper execution of all Marketing directives with a high sense of urgency.
  • Assists Store Manager in executing directives (e.g. receiving goods, implementing markdowns, processing transfers, direct ship and special order requests) accurately and in a timely manner.
  • Acts as a back-up to the Store Manager.
  • Provides feedback to the Store Manager on quality issues, missed opportunities and inventory mix.
  • 4. Store Performance

    Contributes to achieve all key financial objectives established by Laura Canada :

  • Sales
  • Closing ratio
  • Shrink
  • Dollars per transaction
  • Units per transaction
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