Mindshare is looking for a Senior Associate, Media Planning with a passion for marketing and a curiosity for media in advertising! This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience.
The Media Planners are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.
The Senior Associate provides support to the Planning team while learning through established training programs and on-the-job training especially in the area of digital.
You will be responsible for expanding your knowledge in preparation for promotion and increase your familiarity with all aspects of planning.
How you will make an IMPACT :
Develop familiarity with all media (online, offline, etc) and with general Mindshare approaches
Own and write key elements of our Exchange Platform and Consumer Journey experience
Prepare and present planning documents and POVs
Help manage day to day and on-going projects and various specific account based needs
Develop your understanding of media planning concepts and process
Research market trends in emerging media and content development
Work with our partners to ensure that the idea is strategically relevant and commercially viable
Work with various departments (e.g. Trading) to obtain buy in and appropriate resources to develop the proposed recommendation
Participate in ideation sessions (that are not necessarily on their specific client base)
Participate in case study development post each program and for non-client campaigns
Develop industry experience and knowledge and actively attend all training and industry presentations
Project manage establish a work plan for each deliverable and direct and define for the team key task assignments and partner and client liaison
Continue to develop presentation and report writing skills
Ensure team communications are delivered in a timely manner to all participating members
Develop poise and confidence to represent Mindshare Canada and handle client meetings
Ongoing investigation of new media and technology
What YOU bring :
1-2 years Media Planning experience
Demonstrates creativity in recommendations / problem solving
Accurate and detail oriented with exceptional creative thinking and problem solving abilities
Understanding of basic media planning concepts and tools
Ability to decipher campaigns in the market
Exhibit time management skills and the ability to multi task, manage concurrent projects and work successfully under pressure
Ability to interact with all levels of staff and to supervise more junior members of the agency
Strong quantitative and analytical skills
Solid communication skills
Proficiency with Microsoft Excel, Word, and PowerPoint
Resourceful and self-motivated
Digitally aware and savvy
What WE bring :
Exposure to a global network of resources and career opportunities
Comprehensive benefits program, including maternity / parental top-up program
Great social environment where we work hard and play hard
Corporate social responsibility, actively participating to create a better community
Agency that values wellness with programs that contribute to a healthy lifestyle
The opportunity to create and contribute to an environment where Innovation as usual’ thrives in everyday work
We foster a growth mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
Extensive learning, training and development opportunities
Exposure to strategic partnership across agency
ABOUT MINDSHARE :
Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.
9bn. We are the largest agency in GroupM, WPP's Media Investment Management arm, which is the #1 media holding group globally.
GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment, and building a team that represents a variety of backgrounds, perspectives, and skills.
We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.
Mindshare encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff.
If you require accommodation at any stage of the application process, or would like more information on our policies, please contact 416 987 5100.
To learn more about Mindshare and our philosophy of Original Thinking, visit us at / canada and follow us on Twitter mindshare, and .