Digital Marketing Specialist
Volaris Group Inc
Canada - Mississauga, ON
36d ago

Job Summary : The position This position is highly collaborative and will involve working with the M&A team and business executives around the world to develop, execute and measure creative campaigns, help to develop compelling content, and to optimize our web-

site to drive in-bound M&A lead generation. The company Volaris Group (www.volarisgroup.com) acquires, strengthens and grows vertical market software companies.

The Volaris Group is a subsidiary of Constellation Software Inc. (www.csisoftware.com), listed on the Toronto Stock Exchange.

  • We have completed over 300 acquisitions since we were founded in 1995. Job Description : Core responsibilities Build & execute digital campaigns to support M&A activity and drive engagement at all stages of the lead lifecycle Assist with inbound lead generation campaigns by managing and optimizing : lead conversion software, Google AdWords and Google Display Network Execute a mix of online campaign elements including email, webinars, search, social, advertising with compelling calls to action to deliver pipeline goals Track and manage SEO and SEM Generate digital reporting with the goal of continuous improvement (Google Analytics, Marketo, Salesforce, Google Adwords) Manage corporate website including regular updates;
  • monitor and recommend areas for optimization based on web analytics Write short creative pieces, including blog posts, emails, and other prospect communications Education & Experience 2-

    5 years of experience in a B2B marketing role University / college degree in Marketing, Business, Communications, or relevant field Minimum of 1 year experience with Marketo, or comparable marketing automation platform.

    MCE is an asset. Skills Excellent project management skills with proven ability to manage multiple projects simultaneously Strong understanding of SEO, SEM (Adwords), and retargeting marketing campaigns Strong written and verbal communication skills Ability to convey complex ideas in a clear, concise manner Ability to work effectively with global business leaders Worker Type : Regular Number of Openings Available : 1

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