Community Relations Specialist
Longo Brothers Fruit Markets Inc
Vaughan, Canada
3d ago


We are a Canadian, family owned, independent food retailer which has grown and prospered since 1956. Our team members are dedicated to exceeding customer expectations by offering the best food experience to every customer, every time.

It is through such commitment that Longo’s now operates 33 stores within the GTA along with Grocery Gateway; our online grocery delivery service, is celebrating over 60 years of business and is continuing to grow.

Longo’s is recognized as a Platinum Member of Canada’s 50 Best Managed Companies.

Do you have a passion for building Community Relations?

Would you love to pursue a career with a company that is recognized as a Platinum Member of Canada’s 50 Best Managed Companies and is one of Canada’s 10 most admired corporate cultures?

Why not join us?

Position : Community Relations Specialist

Job OverviewThe Community Relations Specialist develops and executes all sponsorship and community events in-store and off-

site with minimum supervision. This position is responsible for the fulfillment of donation requests and the execution of corporate sponsorship and charitable initiatives, communicating and increasing awareness of the impact of our charitable giving programs and encouraging team members to volunteer in community events.

In addition, this position will monitor and evaluate the overall sponsorship budget with key stakeholders. Also involved with reaching out and building new relationships / community partners prior to store openings.

Accountabilities : Donation Request Fulfillment & Execution

  • Respond to online sponsorship and donation requests in a timely manner
  • Confirm terms of sponsorship agreements with the charitable partner
  • Make arrangements for activating Longo’s Gift Cards, funding in the form of a cheque, product or other support
  • Recruit, train and lead Longo’s team members to execute and / or participate in events as required
  • Coordinate, set up and tear down Longo’s booth or table, sampling products, product giveaways and / or promoting services for the event
  • Record all donation fulfillment details in CRM
  • Develop and maintain SOP for all sponsorship and charitable programs, including components relating to CRM
  • Procure and maintain inventory of promotional tools and supplies
  • Communication & Promotion

  • Own and maintain the corporate sponsorship and charitable events calendar
  • Promote upcoming events, the impact of past events, and / or thank customers for their support in a variety of in-store and online communication vehicles
  • Communicate volunteer opportunities to team members
  • Work with creative design team in marketing to coordinate promotion of community giving and communications commitments made in the sponsorship or charitable agreement
  • Contact Relationships

  • Interact and negotiate with charitable partners to obtain the optimal exposure from the partnership
  • Review, analyze and monitor sponsor performance
  • Work in collaboration with charitable partners to resolve any issues arising out of contact relationships
  • Budgeting & Reporting

  • Monitor and maintain the charity giving accounts and sponsorship budget
  • Participate in the budgeting process for sponsorship's and charitable giving
  • Participate in sponsorship mix decisions, based on evaluation of performance and Company giving objectives
  • Field solicitations from outside groups and determine which charities will be supported by Longo’s
  • Monitoring & Evaluation

  • Conduct and report on post-event evaluation of major sponsorship's and charitable initiatives to key stakeholders
  • Special Programs

  • Lead / support the promotion, coordination and execution of the Team Member First, Neighbor-in-Need food bag, Toonies for Tummies, Spring Chicken and other programs
  • Lead community outreach in new store communities including TYR recruitment; oversee store opening celebrations
  • Coordinate, monitor, maintain and execute special programs as assigned
  • Health and Safety :

  • Promote and apply Safety Vision Safety is our way of life
  • Role model the importance of Health and Safety with their peers by always working safely and calls out and addresses any safety issues
  • Job Knowledge, Skills & Credentials :

  • Bachelor’s Degree / College Diploma
  • Certification in event or meeting planning is preferred
  • 2 3 years of related experience in special events or community relations coordination
  • Knowledge of marketing principles and techniques
  • Minimum 2 years’ experience in Food Retail industry
  • Strong project management and organizational skills
  • Excellent oral and written skills
  • Strong creative ability, excellent work ethic and a sense of urgency
  • Self-starter and the ability to work on multiple projects at the same time
  • Flexibility - Ability to work weekends and evening shifts, in a high-paced time-constrained environment
  • Strong sense of ownership, drive and enthusiasm
  • Valid driver’s license and access to a vehicle
  • Longo’s is committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability.

    Note : A qualified job applicant with a disability is one who possesses the required skills, education, experience and training and who can, with reasonable accommodation, perform the essential functions of the position applied for.

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