Who are we?
Founded in 1924, Irving Oil is a family-owned company with operations throughout Eastern Canada, New England and Ireland with a focus on providing exceptional service and high-
quality products to our customers. Every day, we strive to put our good energy in action to bring families together, support the environment and local wildlife, and to create learning opportunities that empower the next generation.
Here's what you can expect from us
When you're a part of our team, you'll see how we bring good energy to our business and our employees. Together, we will support our corporate strategy, high standards and the communities where we live and work.
Our collaborative approach, commitment to diversity and inclusion along with our safety-first culture helps reinforce our internal brand position where People Matter.
That's why we're dedicated to the development of our employees, so that they can reach their career goals.
What you can expect in a typical day
The Communications Specialist is responsible for activating the Irving Oil brand through creative communication deliverables based on submitted creative briefs.
In this role, the Communications Specialist will act as a project lead for internal and external campaigns, collaborating with their team and stakeholders to develop strategic and creative campaigns that achieve the business objectives set by internal clients.
This role will require working outside of regular business hours from time to time in order to meet clients’ needs.
What you’ll need to succeed
Work within and be familiar with the agency-client model.
Meet with clients and key stakeholders to discuss and identify their communications requirements; analyze requirements to make sound recommendations.
Validate and communicate the details of campaigns, audience segmentation, and client objectives to the Creative Services team.
Work with the Creative Services team to develop ideas, strategies, creative and comprehensive media plans which meet / exceed the client’s expectations.
Identify, cultivate, and propose new communication tactics and opportunities to clients.
Excel in creative writing for content including, but not limited to, POS messaging, social and web content.
Work with the Media Planner to develop and activate traditional and digital media plans.
Consult the Consumer Insights Manager to refine concept and messaging to align with identified audience segmentation.
Present and prepare campaign concepts, strategies, and tangible assets to the client which meet brand standards and campaign objectives.
Act as the point of contact between the client and the Creative Services team by maintaining regular contact with both.
Set and manage timelines and workback schedules for all creative deliverables to meet key milestones within a campaign;
Maintain a flexible approach in client relationships and campaigns to ensure needs are met as they arise.
Strategic thinker to help clients understand ways to achieve objectives and drive business results.
Professional, self-starter with excellent time management skills.
Effective in leading presentations for large and small groups.
Excel in a team-oriented, collaborative environment with the ability to work independently.
Excellent interpersonal skills with an ability to build positive relationships.
Enthusiastic and comfortable with ambiguity and uncertainty.
Able to accept constructive feedback and revisions on all work assignments.
Enjoy working in a fast-paced, high-volume work environment.
Previous print experience considered an asset.
Minimal travel is required for this position.
Education and experience
Post-secondary education in Business, Communications, or English.
Minimum 3 years of communications and writing experience.
Excel at creative writing; please include samples with your application.
Strong knowledge of communication trends and strategy.
Understanding of social and digital trends.
Excellent computer skills i.e. MS Office; Mac environment an asset.
Experience working in account services with an advertising / marketing agency an asset.
Irving Oil supports a diverse and inclusive work environment and welcomes applications from all qualified applicants.
Job Requirements - Work Experience
Job Requirements - Education
Bachelors : Creative Writing
Saint John, NB