Digital Employee Experience & Engagement Consultant
McDonalds
Toronto, Ontario, Canada
6d ago

Company Description

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world.

We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it.

We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Job Description

Position title : Consultant, Digital Employee Experience & Engagement

Department : National Human Resources

Position band : G3

Reports to : Manager, Digital Employee Experience & Engagement

Type of position : Full-time

Who we are

At McDonald's, we are committed to being the best, and that starts with finding the best talent. We've built a team of extraordinary people from around the world.

We're problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it.

We challenge ourselves to get smarter and sharper every day, are committed to personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

We currently have an opportunity for a Consultant, Digital Employee Experience & Engagement, located in the Toronto office working on our National Human Resources Team.

This position will lead the development of new initiatives targeted towards driving employee engagement and experience using various digital platforms.

You will provide leadership, coaching and strategic direction to your team, to deliver compelling programs, tools and resources to support new restaurant hiring, retention efforts.

Your work will generate enthusiasm and engagement with employees across the country, all targeted to ensure we can achieve our goal of being Canada’s favourite place to work in a fun, safe and inclusive environment.

The Consultant, Digital Employee Experience & Engagement, will be responsible for working on a team to drive employee engagement & morale across Canada.

Measurements of success will include, but are not limited to : platform usage & adoption rates, reducing employee turnover, employee engagement survey results, sales, and guest counts.

Who you are

You're a self-starter who can work independently and take initiative. You can juggle multiple projects and commitments and enjoy working in a fast-paced environment.

You’re organized, collaborative, a problem solver, and always puts the customer first.

What’s in it for you?

This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees.

You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.

This position is a Flex Hybrid Model, requiring 3 days in-office and 2 days remote.

Principal Accountabilities : In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to :

Working with the Manager, Digital Employee Experience & Engagement, to lead the upcoming launch of the digital engagement platform Workplace by Meta, to positively impact employee morale, retention and brand reputation

Develop & execute content strategies, including day-to-day management of activities required to drive usage of the Workplace platform

Works with cross-functional departments on projects to ensure seamless delivery & execution at a restaurant-level

Source stories throughout the McDonald’s system and shape them into digital first storytelling experiences to be shared to employees on Workplace, focusing on the impact and sharing back with the business

Consistently monitor the content landscape for emerging trends and culturally relevant processes and pitch new, creative story ideas and storytelling tactics for Workplace

Work with the Canadian cross-functional teams and the Global People Team to innovate for the future

Work with Meta, and the People and Technology Teams to gather end user research

Build relationships with Owner Operators to drive capability building to ensure maximum adoption

Continue to drive awareness of the platform via creative / interactive campaigns and content, that includes an onboarding strategy of new users

Community management, including developing ideas for user generated content and responding to comments and user queries

Utilize a range of employee feedback to regularly update / inform activities

Analyse the analytics native to the platform, cross-reference usage data with other employee data (i.e. employee survey results and labour turnover) to shape and prioritize digital engagement activities

Monitor success criteria and KPIs, use insights to inform decision making, and present results to leadership

Work with Global SMEs and the CoE to cascade best practice campaigns for maximum impact and scaling across other markets

Generate awareness and excitement for the Workplace App across Ops, Marketing, Comms, and other functions; educate key stakeholders on how to use Workplace to drive functional strategic agendas

Understand the current Digital Employee Experience and how Workplace sits alongside these platforms and how they can work together for the future

Ensure McDonald’s Values are at the core of decisions, impacting the employee experience and putting people first

Qualifications

  • 1 to 3 years’ experience
  • Social Media expertise- Hands on experience with understanding a digital employee engagement platform, social media platform or equivalent, from a consumer and backend perspective.
  • Note : No requirement to have worked on the Workplace platform specifically.

  • Copy writing experience- with excellent writing, editing and proofreading skills. A Bachelor’s degree in Communications, Journalism or English are an asset.
  • Experience launching community initiatives- such as building an online forum, launching an ambassador program, creating an event series and writing emails or email newsletters
  • Storyboarding & Visualisation Experience- such as creating dashboards, guidebooks and visuals in PowerPoint, or equivalent.
  • Skilled analytic- With experience in interpreting website traffic and online customer engagement metrics.
  • Product life cycle experience- Taking a new product feature in Beta from test mode to implementation. Then working with third party vendors, market leads, end users to test the solution and execute at a global scale
  • Strong analytical and creative problem-solving skills
  • Ability to influence others
  • Strong communicator with ability to convey ideas at various levels of granularity and tailor messaging to all audiences
  • Strong organizational skills, with the ability to balance relevant priorities
  • Operates effectively in a team environment
  • Insightful problem solver with strong knowledge and intuition surrounding drivers and metrics of business performance
  • Builds strong relationships with teams across the organization to open lines of communication
  • Bilingual (French Canadian) would be considered an asset
  • Experience working in Adobe Suite with ability to design eye-catching content would be considered an asset
  • Additional Information

    McDonald’s Canada and Owner / Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees.

    Accommodations during the application process are available upon request.

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