Business Consultant - Digital Engagement/Marketing Strategy Consultant
Toronto, Canada
5d ago

Job Details

Department Description :

Senior level, data-driven customer experience experts. Business consultants are innovators and problem solvers who apply their digital marketing, CRM and executive-level consulting acumen coupled with our proven Salesforce Spark methodology to deliver comprehensive business and digital engagement pre-sales strategies that differentiate and win.

Role Description :

This role collaborates with internal team members and leaders (across sales, service, product, marketing, solution engineering and other Salesforce Innovation teams) and C-level client contacts (CDO, CMO, CIO, CTO).

Business consultants help drive consensus in and across our customers' lines of business around digital strategic vision as well as key areas of focus through a value-based, pragmatic roadmap to execution.

This person must assume the role of trusted advisor for driving innovative digital strategies forward with customers while also improving overall Salesforce business performance.

The Business Consultant focuses primarily in these areas :

Business / Marketing / CX Problem Solving : Take ambiguous / complex challenges and, using research, personal experience, business assessment capabilities and customer experience acumen, clearly define problems, identify opportunities, drive innovative new ideas, and recommend actionable, prioritized next steps to make a big impact on customer needs / goals.

Innovation Management : Bring rigor to a client’s decision making process by performing detailed cost / benefit analysis, running workshops, presenting and evaluating solution options, and driving consensus among key stakeholders.

In some instances, we help our clients develop new decision frameworks and governance processes that continue to deliver value far beyond a particular engagement.

A Business Consultant is a seasoned story builder and story teller, ho can lead a room of executives to consensus.

Solution Planning : Define scope and plan new solutions for clients. This includes determining how to measure business results modeling current / future business processes, gather business requirements and identifying the organizational changes required to successfully realize the benefits of the solution.

Your Impact :

A Business Consultant at Salesforce plays a pivotal role in developing innovative B2C, B2B and B2B2C digital engagement strategies with key enterprise and commercial strategic customers, in a pre-sales environment.

The Business Consultant works with both new prospects as part of the business development process as well as existing customers to help expand, strengthen and grow relationships.

Minimum Requirements :

  • 10+ years of digital / CRM / marketing experience and / or management consulting experience with at least 7 years focused exclusively on the digital space
  • Proven experience leading digital strategy and digital roadmap projects in a complex business and marketing environment
  • Deep understanding of and passion for the customer lifecycle and managing the customer experience
  • Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to clients and prospective clients from VP to C-level
  • Strong understanding of marketing & advertising industry trends and the overall SaaS landscape.
  • Ability to understand, communicate and manage across the entire project lifecycle
  • Broad knowledge of technology trends and relevance to clients businesses
  • Preferred Requirements :

  • Ability to develop data-driven business value cases to support recommendations and inform prioritization
  • Strong understanding of user research, user-centered design principles and online consumer behavior
  • Demonstrated success driving organizational change within client organizations
  • Past experience in organizational design consulting, process design and optimization, digital governance, and team dynamics a strong plus
  • New business opportunity identification
  • This position is defined as a remote employee (work from home office), with expected travel to clients and for internal team collaboration : 40% - 50%
  • Accommodations - If you require assistance due to a disability applying for open positions please contact the.

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