Job Overview : Pet Valu is looking for a dynamic individual with experience and passion for using data and analytics to drive business results.
As a member of the Marketing team, the Sr Analyst, Marketing Analytics will contribute to strategic workstreams to optimize campaigns across various marketing platforms.
This involves developing, validating and scaling analytics-driven contact strategies through rapid test and learn across a variety of programs and channels, working with key business partners.
Assist in analytical projects : responsible for the deliverable in an individual capacity or in conjunction with others including analysis design, execution process, development and delivery of business and / or customer insights
Develop recommendations and test plans to optimize campaigns (email, in-store, online / digital) including audience targeting, product and offer recommendation, performance analysis and insights / recommendation development, etc.
Analyze customer and campaign performance trends, (including adhoc / custom requests from internal business partners), and effectively present the key findings to business partners.
Recommend changes to contact strategy or content of marketing campaigns, and identify opportunities for new campaigns
Conduct analysis (hands-on) on customer and campaign data using analytical and statistical tools such as Tableau / SQL / Python to uncover insights and program recommendations
Collaborate on developing compelling stories in presentation or written format to answer critical business questions using data from a variety of sources such as customer, purchasing trends, campaign responses, web traffic, merchandising / product assortment, etc
Use a variety of software tools, such as spreadsheets, databases, reporting / analytical software, and graphics packages to assemble, manipulate and format data and reports.
Support ongoing post-event analysis of marketing programs including post-campaign digital reports (email, influencer, social, web)
Partner with marketing leadership to establish strategic marketing plans to achieve National and local campaign objectives
Work with IT and technical teams to define and automate regular tasks and reporting
Education & Experience
3+ years' experience in conducting analytics and applying analytics to influence business decisions in a retail or marketing organization
Bachelor's Degree in Statistics, Quantitative Economics, Mathematics, Marketing, Economics, Engineering, Operations Research or similar programs
Strong Personal Drive for Excellence
Excellent organizational and time management skills, with the ability to manage multiple priorities in a high demand environment
Great sense of urgency and accountability, results-oriented with strong execution skills
An independent problem solver, must be able to find creative solutions to unusual or unprecedented problems
Analytically Minded and Curious
Logical approach to assessing program and promotion results, able to create, define and measure with consistent application
Goes beyond the requirements to provide more insights, dives into specific business challenges to learn and find out how Loyalty can improve things
Intrinsic curiosity to answer business questions by objectively analyzing data creating insight which translates into actionable strategies
Ambassador for Loyalty
A team player who excels when working with others (internally and externally)
Excellent verbal and written communication skills style, spelling, grammar, editing and proofreading
Self-directed, ability to use independent judgment but able to work effectively as part of a team too
Proficient in many tools
Very comfortable with MS office (Word / Excel / Access / PowerPoint) and Access queries, Excel pivot tables / V-lookups
Adept skills in SQL against relational databases
Ability in advanced analytical tools such as SAS, Python, R a strong plus
Experience in Tableau, or similar BI / Reporting tool critical
In-depth knowledge of SEO / SEM, Google Tag Manager, Google Analytics
Selected candidates will be asked to complete testing to confirm proficiency in the above skills.
We thank all candidates however only those selected will be contacted.