Brandt is currently seeking a SEM and Pay Per Click Advertising Specialist for our Digital Marketing team in Regina. This position is responsible for creating, managing, optimizing and reporting on digital advertising campaigns.
Duties & Responsibilities
Work closely with internal account managers, creative team, brand voice team, and product marketing managers.
Create, monitor, and optimize paid digital advertising campaigns to maximize value per advertising dollar spent.
Manage large, complex media plans involving large advertising budgets.
Track key advertising metrics (CTR, CPM, Impressions, total spend, bounce rate, conversion rate) on an ongoing basis and provide reports to key stakeholders as needed.
Report to Director of Digital.
Experience running digital advertising campaigns or working on a digital advertising team.
Experience with Google Ads (AdWords & AdSense), YouTube Advertising, Facebook Ad Manager, LinkedIn Ad Manager, Twitter Advertising, Spotify Ads, Google Analytics and Google Data Studio platforms.
Experience creating and optimizing landing pages, lead capture forms, UTM tracking codes, tracking pixels and browser cookies.
Demonstrated strong campaign analysis and optimization skills.
Experience working in the heavy equipment industry is a plus.