Brand Manager
Ontario-Toronto, CA
6d ago

Brand Manager - Canadian Tire Corporation-C04VML

Help us boldly shape retail in Canada

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada by 2022 and we are focused on innovating and making important investments in our business, especially when it comes to our people.

To reach our goal, we need the best talent to help us evolve and drive change across the business and boldly help shape Canada’s retail industry.

As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

Our Consumer Brands team is a great example of our retail evolution, bringing together all the owned brands from across our family of companies to drive our growth strategy further.

Built on a foundation of legacy brands, this team will focus on expanding and continually evolving our owned brands assets.

With one of the largest, and growing, owned brands portfolios in Canada we offer an unprecedented value proposition to customers in Canada and abroad.

We are providing Canadians with unprecedented innovation, value and excitement through great new brands such as Woods, PADERNO, Vermont Castings and CANVAS, which offer high-quality products and modern style and design elements, and best-in-class Canadian Tire marketing campaigns.

The Company’s vast list of Owned brands and exclusively licensed brands also includes names such as Motomaster®, MasterCraft®, NOMA, and MAXIMUM®.

These brands have earned a level of credibility that is on par with national brands, and are sought after by consumers from across the country.

Brand Management is at the core of what we do within the Consumer Brands group, and an exciting place for those who are looking to build and expand their Marketing careers, and hone their leadership capabilities.

The strategic components that are required to build and manage our Owned National brands are an essential part of differentiating Canadian Tire as a retailer in the Canadian marketplace and beyond.

What You'll Do

The Consumer Brands Division was established to create brands that consumers covet and stay loyal to over time.We plan to develop (create, grow, acquire) and nurture a portfolio of strong brands that can drive accelerated growth for Canadian Tire Corporation.

The Brand Manager role within the Style, Home & Cooking team plays an integral part in delivering the vision of the Consumer Brand’s Division , and drive incremental growth for the company.

  • You will be responsible for building brand equity; strengthening and / or building the path to deliver long-term sustainable business performance;
  • developing and executing multi-year and annual Brand plans; and collaborating with, and leading cross-functional teams to launch new product innovation and enable strong brand communications and support.

    Key responsibilities include but are not limited to :

  • Strategic Brand Planning : Develop long-term and annual brand and marketing strategies in partnership with cross functional teams through deep knowledge and development of market, customer and category insights, analysis of key challenges and opportunities, identification of key strategies, priorities and tactics and associated financials to deliver overall business and brand health objectives.
  • Development and / or adaptation of brand foundations will be an important component of Strategic Brand Building.

  • Business / Financial Management : Leverage knowledge of the business and processes to make informed recommendations that maximize brand and financial health.
  • Innovation : Proactively identify, develop, prioritize and execute effective product and packaging innovation to drive consumer, customer and channel growth opportunities.
  • Build Brand Equity and Support Long-term Financial Performance : Partner with key cross-functional teams on the brand communications strategy and initiatives to ensure high quality, effective communications.
  • Establish effective working relationships with key stakeholders in order to effectively gain alignment, support and create excitement to drive key brand initiatives.
  • This includes both internal and external partners and agency stakeholders.

  • On select brands, work in partnership with the International team to develop Global Brand framework and guidelines, support the definition of global expansion opportunities, and validation of trademark extension to global markets.
  • Who you are

    We are looking for individuals who are :

  • Strong business acumen and analytical skills with the ability to synthesize data from disparate sources and uncover key insights to drive to solution and action
  • Creative and courageous, with the ability to persevere and manage in an environment of change and ambiguity to help us take bold, strategic moves in this rapidly evolving retail environment
  • Strong learning agility and problem-solving skills
  • Ability to adapt and thrive through ambiguity and complexity
  • Action oriented, and comfortable taking calculated risks to better serve our customers and business
  • Outcome focused, critical thinkers with the ability to analyze and visualize, to ensure continuous improvement across our entire business.
  • Collaborative team player who can rally a team around a vision, and demonstrate superior influencing skills, with the ability to build relationships easily across various stakeholder to move initiatives forward
  • Inclusive leaders who build and develop teams that effectively anticipate and respond to disruption, while consistently delivering strong performance
  • If you’re curious, ready to take on new challenges and open to doing things differently to help us evolve rapidly, then this is definitely the place to be.

    What you bring

  • 7+ years brand management experience, ideally from a consumer packaged goods company, mass retailer or financial services institution
  • 3+ years in a leadership position
  • Post-secondary education in business or a related field
  • Solid project management experience, with the ability to lead multiple cross-functional projects
  • Strong interpersonal, oral and written communications skills, including the ability to comfortably and effectively convey information speaking in front of groups
  • Proven analytical thinker and problem solver
  • About Canadian Tire Corporation

    Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers.

    As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around.

    From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Top Employers.

    To learn more about this team and the Canadian Tire family of companies follow us on LinkedIn.


    Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees their diverse backgrounds, abilities and experiences make our business stronger.

    If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process.

    All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.

    Consumer BrandsOntario-TorontoPermanentFull-time

    Job Posting

    Jan 9, 2020, 7 : 38 : 40 PM

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