We are currently looking for a Business Insight Analyst to join the Lundbeck team. This position is permanent full-time in the Montreal Head-Office.
The employee will report to the Senior Manager, Business Insights .
Your Position :
Business Insights (BI) is a key support function for the Lundbeck Canada Leadership Team (LCLT) and both the Psychiatry and Neurology Business Units.
The BI team provides data driven insights to solve business challenges for strategic brands, contributes to customer-centric commercial plans and delivers accurate revenue forecasts to help Lundbeck Canada achieve more impactful execution and better ROI.
The Business Insights Analyst reports to the Senior Manager, Business Insights and is responsible for using analytics tools, business performance reporting and market research to answer key business questions.
The BI Analyst collaborates with other team members and extended brand teams to generate and communicate insights to brand and leadership teams.
Key areas of responsibility include : (1) Analytics (2) Market Research and (3) Dashboard / KPIs.
Analytics : providing insights and recommendations to drive brand growth and address challenges (45%)
Proactively execute market and product analyses and communicate their results, in order to help the brand teams understand trends, where the brands are over / underperforming and insights into our customers’ attitudes and beliefs about our products.
Participate actively in Brand team meetings to ensure understanding and alignment with current and future brand strategies
Contribute to the Situational Analysis of annual brand planning by leveraging analytical expertise to help identify opportunities-threats to brand growth and answer strategic questions.
Provide recommendations to Marketing on Customer Segmentation and Customer Journey initiatives by analysing primary and secondary data
Support the market access department with data / market analyses to optimize pricing and reimbursement of Lundbeck Canada’s products.
Market Research : Lead the development and oversee the execution of robust primary research plans that deliver actionable insights to the teams (45%)
Develop and recommend robust Primary market research plans for all 4 brands and any other Business Unit or Customer-Engagement market research needs
Lead execution of primary research activities in line with respective brand plans, manage external vendors in order to deliver on-time, on-budget and on-strategy and provide the needed actionable insights to the brand teams.
Manage Internal aspects of market research projects : stakeholder communication, internal approvals SOPs and processes, tracking of project finances and budget management
Lead the identification of actionable insights for both local & global research with marketing / brand teams and facilitate internal insight dissemination
Collaborate with Global-US counterparts to optimize market research plans and ensure that research conducted in Canada passes through appropriate local review prior to field
Dashboards and KPIs (10%)
Work with the Business Intelligence team to ensure that meaningful Dashboards and automated reports are being delivered
Recommend modifications or additions to the current brand dashboards to answer changing needs and support decision making for Internal stakeholders
Based on the Strategic Direction of the brands and the tactical plans, recommend Brand Key Performance Indicators (KPI) and targets
Position Qualifications :
Bachelor’s Degree in Business Administration, Economics or Equivalent
Minimum 3-5 years of experience in a similar position in analytics or marketing / market research
Experience in the Canadian pharmaceutical industry an asset
Strong analytical and strategic thinking
Demonstrates organization, proactivity, accountability, collaboration and passion about solving business problems through data driven decision making
Excellent working knowledge of IQVIA Services (TSA, CDH, GPM, Xponent, NBRx, Rx Dynamics, PharmaStat, FINDr, and OneKey) an asset
High proficiency in Windows / Microsoft Office, especially with Excel, Access and PowerPoint
Bilingualism French and English (spoken and written)