Director, Digital and Web Marketing
Ceridian HCM, Inc
Toronto, ON, Canada
4d ago

About the Position :

The Director, Digital and Web Marketing will develop, own and drive a best-in-class customer experience for Ceridian’s corporate website and digital advertising programs.

This role will ensure that Ceridian’s online presence is consistent, engaging, easy to navigate, and creates a journey that ultimately generates brand interest.

Key to the success of this role is driving functional enhancements and content linked to brand position and defined objectives and metrics.

The Director, Digital Marketing (Web) will lead an existing team focused on digital content management, advertising sales and web development.

This role collaborates closely with cross-functional leaders to create a best-in-class digital experience for Ceridian’s website visitors, customers and prospects worldwide.

Responsibilities :

  • Defines the overall web marketing strategy, objectives and deliverables to inspire website visitor traffic, promote engagement and increase business customer acquisition growth.
  • Owns the development, assessment and implementation of digital media.Partners with appropriate internal and external parties to plan, execute and optimize end-to-end campaign management of online marketing and advertising campaigns, including but not limited to SEO, SEM, social media, mobile, email, display, affiliate and aggregator channels.
  • Collaborates with product teams, business units, and creative services to develop on-brand, best-in-class creative and content assets, e.
  • g. landing pages, email campaigns, mobile, display banners and advertisements with the holistic customer journey in mind.

  • Partners with key business leaders in the creation, management and testing of messages across all online business marketing programs and external communication channels.
  • Produces, analyzes and tracks KPIs, specifically related to website traffic and marketing qualified leads, as well as online marketing campaign performance ROI.
  • Participate in Ceridian’s strategic roadmap development and execution to leverage the content, digital, social and mobile media landscape
  • Ensures third party agencies and partners are accountable to key performance metrics and goals.
  • Hire, train, and manage a high-performing team through leadership, mentorship, guidance and coaching.
  • Qualifications :

  • BA / BSc degree in a related discipline strongly preferred (marketing, advertising, multi-media communications, etc.)
  • 10+ years’ experience in a digital marketing or web development role inclusive of creative, integrated media, content, digital (display, SEM, mobile), advertising and social media to ensure maximum ROI and tracking on all digital media investments
  • 5+ years people management (strategic focus, direction / guidance, forward thinking)
  • 5+ years corporate website management. Kentico or similar CMS experience strongly preferred.
  • Deep understanding of web strategy (drive more traffic, content, generate more leads)
  • Experience leading website redesigns and refreshes an asset.
  • Strong working knowledge of SEO, SEM and web-based lead generation.
  • Ceridian combines the excitement of a startup environment, with the growth opportunities of a large organization. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

    We provide our employees with comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced lifestyle to achieve personal and professional success.

    Ceridian is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace all individuals and what makes them unique.

    We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity, disability, national origin, race, sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.

    We enthusiastically encourage all individuals to apply for positions that fit their passions. Come join our inclusive team and start collaborating with us on award winning projects!

    We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.

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