Canada Drives® is changing the face of car buying in Canada. We are the first and only 100% online car retailer. A Canada Drives customer can complete a vehicle purchase online, receive financing, secure insurance and get their new ride delivered the next day.
all without speaking to a human.
We are looking for an ecommerce expert with direct-to-consumer, retail media planning and / or performance marketing experience.
The candidate will work in-platform managing ads and will act as an ecommerce subject matter expert.
Manage Platforms : Multi-platform ad management and optimization; Google Search & Display, Facebook, Instagram, Taboola, Outbrain, Yahoo, TikTok, Snapchat, etc...
Drive Ecommerce Innovation : Serve as an internal ecommerce thought leader; identify digital marketing trends, new technologies, evolving best practices, competitor activity, and learning opportunities that help drive business success.
Grow Digital Acquisition & Revenue : Support and develop strategies to drive traffic, conversion and ROI for all ecommerce acquisition channels.
Identify the best opportunities for growth and the greatest challenges holding us back.
Drive Continuous Optimization : Seek optimization and growth through continuous testing, landing page optimization suggestions and more.
Segmentation & Cross Device : With the help of our analytics team, successfully manage segments and target them with unique remarketing strategies.
Help create a seamless and integrated customer experience across all devices (desktop, tablet, mobile, app).
Omnichannel Strategy : A solid understanding of attribution models and how our channels work together to deliver results.
Key Skills / Qualifications
5+ years of digital marketing experience in ecommerce with a proven track record in driving customer acquisition and revenue growth
Strongly KPI oriented : acquisition, conversion, ROI. We are a customer acquisition based organization with some branding activities as support.
Exceptional understanding of all aspects of digital marketing and analytics, with a core focus on ecommerce
Strong proficiency in digital trends and best practices
Strong business acumen with ability to think strategically; demonstrated ability to apply logical thought process to problem solving and deliver recommendations
Robust quantitative skills including forecasting ability and ROI analyses
Strong proficiency in Google Analytics and / or other web metric systems
Excellent communication and persuasion skills. Ability to develop and lead CEO-quality presentations by translating complex digital concepts into digestible content
Proactive, collaborative, organized, curious, problem solver with a positive attitude.
What we offer :
Competitive salary depending on experience + Opportunities for raises and advancement.
Extended Health Benefits (Health, Life, and Dental).
Regularly scheduled performance evaluations and ongoing training
Work from home (until Sept 2021 and possibly beyond) or in office (next to the Burrard Skytrain Station in Downtown Vancouver)