Ecommerce Marketing Specialist
Canada Drives
Vancouver, British Columbia
5d ago

Canada DrivesĀ® is changing the face of car buying in Canada. We are the first and only 100% online car retailer. A Canada Drives customer can complete a vehicle purchase online, receive financing, secure insurance and get their new ride delivered the next day.

  • all without speaking to a human.
  • We are looking for an ecommerce expert with direct-to-consumer, retail media planning and / or performance marketing experience.

    The candidate will work in-platform managing ads and will act as an ecommerce subject matter expert.

    Key Responsibilities

  • Manage Platforms : Multi-platform ad management and optimization; Google Search & Display, Facebook, Instagram, Taboola, Outbrain, Yahoo, TikTok, Snapchat, etc...
  • Drive Ecommerce Innovation : Serve as an internal ecommerce thought leader; identify digital marketing trends, new technologies, evolving best practices, competitor activity, and learning opportunities that help drive business success.
  • Grow Digital Acquisition & Revenue : Support and develop strategies to drive traffic, conversion and ROI for all ecommerce acquisition channels.
  • Identify the best opportunities for growth and the greatest challenges holding us back.

  • Drive Continuous Optimization : Seek optimization and growth through continuous testing, landing page optimization suggestions and more.
  • Segmentation & Cross Device : With the help of our analytics team, successfully manage segments and target them with unique remarketing strategies.
  • Help create a seamless and integrated customer experience across all devices (desktop, tablet, mobile, app).

  • Omnichannel Strategy : A solid understanding of attribution models and how our channels work together to deliver results.
  • Key Skills / Qualifications

  • 5+ years of digital marketing experience in ecommerce with a proven track record in driving customer acquisition and revenue growth
  • Strongly KPI oriented : acquisition, conversion, ROI. We are a customer acquisition based organization with some branding activities as support.
  • Exceptional understanding of all aspects of digital marketing and analytics, with a core focus on ecommerce
  • Strong proficiency in digital trends and best practices
  • Strong business acumen with ability to think strategically; demonstrated ability to apply logical thought process to problem solving and deliver recommendations
  • Robust quantitative skills including forecasting ability and ROI analyses
  • Strong proficiency in Google Analytics and / or other web metric systems
  • Excellent communication and persuasion skills. Ability to develop and lead CEO-quality presentations by translating complex digital concepts into digestible content
  • Proactive, collaborative, organized, curious, problem solver with a positive attitude.
  • What we offer :

  • Competitive salary depending on experience + Opportunities for raises and advancement.
  • Extended Health Benefits (Health, Life, and Dental).
  • Regularly scheduled performance evaluations and ongoing training
  • Work from home (until Sept 2021 and possibly beyond) or in office (next to the Burrard Skytrain Station in Downtown Vancouver)
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