Digital Marketing Coordinator
Axonify
Waterloo, Ontario, CA
2d ago

As a Digital Marketing Coordinator within the Marketing team, you’ll roll up your sleeves and work with email and website experts within the marketing organization to support our demand generation efforts.

You have experience executing a variety of digital programs, tactics, and technologies in a B2B environment. You are detail-focused and highly organized.

You are a self-starter who troubleshoots and looks up solutions independently, but also knows when to ask for help. You show grace under pressure in a fast-paced, deadline-driven environment.

IF YOU ENJOY :

  • Learning from the best. Our leaders support us, develop us and help us become our best. Our open door and transparent culture nurtures everyone to build their career and develop their skills.
  • Working in a modern workplace. We are fast paced, constantly evolving, and flexible to change. We love our work, but we also love our lives outside of work and Axonify supports this balance.
  • Collaborating. We believe our ideas are better together and we encourage trust, respect and authenticity to support each other.
  • The Axonifam collectively celebrates successes and learns from each other to be even better.

  • Being Bold. If you like to challenge convention and be tenacious in the face of uncertainty, Axonify is the place to balance never giving up but respecting when to let go.
  • Getting It Done. We work hard through perseverance and taking ownership, but because of our phenomenal positive attitude, we ALWAYS have fun along the way.
  • YOU’LL BE SUCCESSFUL AT :

  • Assisting in managing the corporate website, including publishing text and digital media content across multiple platforms, and creating landing pages
  • Aiding in the execution of emails and drip programs to support on-going demand generation efforts
  • Assisting with gathering insights from all digital analytics, including website, email and landing pages
  • Designing, building and implementing Drift chatbot scripts on the website
  • Conducting regular data integrity checks and create reports through our Marketing Automation Tool (Marketo) and our CRM Tool (Salesforce)
  • Implementing on-site and off-site SEO tactics including : writing title and meta tags, optimizing page content, creating internal links, assisting in content promotion for the purposes building links and citations
  • Implementing optimization techniques, including A / B and multivariate testing, across all channels to improve conversion rates
  • Supporting other digital marketing programs and tactics across web, digital media, analytics, marketing technology, and more
  • Working closely with fellow members of the Integrated Marketing Services team to ensure processes and workflows run smoothly in order to meet deadlines
  • Accomplishing various other duties as required to support the Axonifam
  • BECAUSE YOU BRING :

  • College diploma in Marketing, or University degree in Marketing, Business, or related field or equivalent experience
  • 1-3 years of experience with digital marketing in a B2B environment
  • A solid understanding of current digital marketing practices and programs
  • Experience with tools like WordPress, Marketo, Google Analytics, Salesforce
  • Proven ability to thrive and meet deadlines in a fast-paced and demanding environment
  • KEY RELATIONSHIPS :

  • Collaborates with marketing team members to support all go-to-market strategies
  • Works closely with other members of the Integrated Marketing Services team to ideate digital strategies and tactics in response to briefs from program managers and other internal groups
  • Partners with members of the marketing team to analyze program results and make adjustments necessary to drive program success
  • WHO WE ARE :

    We believe that a great attitude leads to great results, and are looking for people who are bold, tenacious, like to have fun and get it done.

    We’ve been recognized as a Great Place to Work and we’re proud of the numerous awards won for workplace culture and technology innovation.

    Our modern learning solution is trusted by global leaders to make sure their frontline employees remember to do the things that matter most to the business.

    It delivers focused, bite-sized bursts of information in the way humans learn best, wrapped in an adaptive, engaging experience that fits right into the workflow.

    HOW TO APPLY :

    Are you ready to start your career with us? Apply today so we can connect with you to learn more.

    We're here to Help :

    Axonify strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may have accessibility requirements.

    Should you require an accommodation please contact accessibility axonify.com. Information received related to accommodation needs will be addressed confidentially.

    Powered by JazzHR

    Report this job
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Apply
    My Email
    By clicking on "Continue", I give neuvoo consent to process my data and to send me email alerts, as detailed in neuvoo's Privacy Policy . I may withdraw my consent or unsubscribe at any time.
    Continue
    Application form