Senior Media Relations Strategist
Metro Vancouver
Burnaby, BC
2d ago

Position Information

Our External Relations Department is seeking a Senior Media Relations Strategist who will (raise public and stakeholder awareness and support for Metro Vancouver’s strategic priorities, as an integral member of a small but capable team of communications professionals).

You are : An effective communicator with exceptional writing and research skills, combined with a thorough understanding of news values and best practices for generating well positioned earned news and social media coverage in support of corporate objectives.).

The Senior Media Strategist reports to the Division Manager, Media Relations and Issues Management, and falls within our Professional / Technical, Level 3 job family.

This role :

  • Provides strategic and tactical communications advice to senior management and elected officials to advance the achievement of corporate priorities and enhance the organization’s reputation.
  • Creates and executes action plans and prepares and oversees the preparation of materials such as communications plans, opinion pieces, issues briefs, media releases, backgrounders, FAQ’s, web copy, social media content, speeches and presentations.
  • Works collaboratively to generate positive media coverage and raise public awareness, understanding and support for developments of corporate importance.
  • Responds in a timely manner to media queries on operational activities ensuring relevant parties are consulted and accurate information conveyed.

  • Develops and delivers the media component in support of corporate collaborations, outreach and engagement initiatives.
  • Ensures consistent and compelling corporate messaging on key issues; participates in media training with various parties;
  • and provides advice and guidance to staff and elected officials.

  • Develops communication strategies for highly sensitive, confidential and sensitive issues including matters relating to Metro Vancouver’s Labour Relations and Human Resources functions.
  • Acts as the communications lead for matters relating to Collective Bargaining on behalf of member municipalities; potential job action;
  • formal dispute resolutions; as well as grievances, discipline and employment terminations.

  • Prepares, maintains, and exercises departmental and crisis communication plans. Will act as supporting communications lead in Emergency Operation Centre and participates as a member of the Crisis Communications Team.
  • Monitors current events and public issues anticipating and assessing emerging issues and potential impacts. Develops strategies that support corporate priorities and influence stakeholder understanding and acceptance of key positions and activities.
  • Supports the Division Manager in building relationships with member municipalities and key internal / external stakeholders.
  • Hires, manages and supervises staff. Monitors team and individual performance towards division, department and corporate objectives.
  • Ensures staff adhere to corporate workplace conduct policies. Leads, coaches and mentors staff; determines developmental requirements;
  • and provides ongoing and timely feedback.

  • May contribute to preparing the Media Relations budget and works with the Division Manager to monitor and control spending to ensure the effective and efficient expenditure of allocated funds.
  • Performs other related duties as required.
  • To be successful, you have :

  • 7 years of recent, related progressive experience supplemented by a university degree in communications, public relations, journalism or other related discipline;
  • or an equivalent combination of training and experience.

  • Canadian Public Relations Society or International Association of Business Communicators professional designations are desirable.
  • Sound knowledge of best practices for media engagement, management of significant issues and crisis and emergency communications strategies.
  • Sound ability to provide strategic and tactical communications advice and create and execute action plans for operational, emergency, and crisis communications services.
  • Ability to work under broad direction and use significant independent judgment to problem solve when more than one option is possible.
  • Ability to identify opportunities to address emerging needs.

  • Excellent oral and written communication skills, including the ability to effectively listen, persuade others, and support the resolution of problems.
  • Handles politically charged situations adeptly and smoothly.

  • Excellent attention to detail and flexibility to adjust to rapidly changing circumstances.
  • Ability to build and maintain effective working relationships with internal and external contacts under circumstances that may be highly political and sensitive.
  • Ability to establish clear expectations and effectively resolve differences in sometimes highly adversarial situations.
  • Ability to meet timelines and objectives under considerable pressure and constraints; demonstrates persistence in overcoming obstacles.
  • Ability to analyze, interpret and make recommendations on complex issues.
  • Strong organizational skills including the ability to meet timelines and objectives requiting persistence to overcome obstacles.
  • Proficiency using Microsoft office programs, including Word, Excel, and Outlook.
  • Valid BC Class 5 Driver’s License.
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