Trade Marketing Manager
Newell Brands
Brampton, Ontario
2d ago

Job Summary :

This position is responsible for delivering compelling category growth solutions for our retail customers in alignment with overall business plans and deployed with our national sales team.

The role has accountability to help maximize the distribution of existing products and delivery of new product innovations.

This role will help drive commercialization through distribution, pricing, promotion and merchandising initiatives across all retail product categories.

The role of this job is to execute trade strategies and build commercialization programs within a specific retail customer base.

Job Duties :

Develop and execute strategic channel pricing and distribution

Drive trade investment efficiency based on analysis of promotional effectiveness

Understand customer margin and channel pricing expectations

Analyze and develop customer programming requirements and cost to serve

Track and analyze impact of pricing structures across multiple customer channels

Support annual trade management planning process relative to area of responsibility

Develop go-to-market strategies in existing and new markets, working with Sales, Category, and Division leadership, ensuring that coordination across channels and regions and balancing risk and return

Establishes sales targets by channel and customer, collaborating with Sales

Develop and manage promotional calendar ensuring all programs are executed on time and within budget

Manage and execute product lifecycle and assortment rationalization

Analyze and execute optimized assortment strategies across multiple retail channels

Collaborate with brand and shopper marketing teams to build, drive and execute strategic trade programs across our retail customer base

Formulate and manage competitive / marketplace intelligence

Effectively train and educate national sales team as well as retail customers to ensure efficient and successful utilization of POS material

Lead and develop Major Account Reviews (planning, implementation & follow-up)

Ensure proper forecasting and order management for in-store materials.

Work with Supply Chain to maintain accurate and appropriate inventory levels of all marketing materials

Develop compelling shopper messages in cooperation with Brand Marketing Team

Analyze marketing program performance, tracking the success and ROI of each initiative

Track & monitor partner accounts’ day to day sales to ensure we’re meeting our sales objectives

Develop and execute trade marketing programs, including promotional, educational and event programs, that drive sell-through while maintaining premium brand equity

Qualifications :

Degree with a major or minor in marketing

3+ years marketing or retail channel experience

Experience in category management and channel execution

Working knowledge of Microsoft word processing, spreadsheet and database programs

Familiarity with retail and hardware marketing / selling is a plus

Familiarity with ecommerce marketing and selling is a plus

Ability to act successfully in a fast-paced environment

Strong organizational, communication, collaboration and analytical skills

Self-starter driven to achieve results

Organized and able to manage multiple projects and large events simultaneously

If you feel you need accommodation because ofillness or disability, please do not hesitate to contact Human Resources at647-

328-9781 at your earliest convenience. You will also be briefed onthe Company's policies regarding accommodation and the Accessibility for Ontarianswith Disabilities Act ("AODA") during your orientation process.

Newell Brands (NASDAQ : NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr.

Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

EOE / M / F / Vet / Disabled are encouraged to apply

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