Role Overview :
The Strategy Planner is an important member of a broader Strategy team, which pursues and activates against meaningful insights with the goal of driving measurable results.
The Strategy planner’s key skills-set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.
Key Responsibility :
Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs
Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget.
Work closely with account, creative, consumer insights and other senior media partners.
The planner must also ensure that media objectives, strategies and executional guidelines are clearly communicated to media buyers.
Develop multi-media media plans
Present plans to the client brand group, with assistance where necessary of more Sr. media team.
Maintain strong relationships with media suppliers and stay abreast of market conditions.
A firm understanding of marketing objectives and strategies, the consumer product relationship, creative strategy and consumer media relationship.
Campaign maintenance ensuring quality control and adherence to overall media plan objectives
Utilization and knowledge of syndicated media, research, and other data resources
Negotiation of media plans (non-broadcast), including maintaining vigilance around vendor commitments
Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans
Good understanding of client’s business and competitive landscape
Active participation in account status meetings.
Develop / assist with development of POVS
Preparation of client media performance documents
Engaged in optimisation of online campaigns. Maintains vigilance around vendor commitments
Active participant to the overall billing process - responsible for collecting and inputting data
Attendance and active participant in mandatory training sessions
Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
1-3 years in Media
Strong written and verbal communication and presentation skills
Demonstrated experience in negotiating
Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
Demonstrated critical thinking and problem solving abilities
Strong analytical abilities & proficiency in math
Ability to effectively utilize media research and reporting resources
Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
Pay range : $37-45k