Marketing Manager, Enterprise Business
SOTI Inc
Mississauga, Canada
4d ago

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Title : Marketing Manager, Enterprise Business

Location : Mississauga, Ontario

What we’re looking for :

SOTI is looking for a passionate marketer to fill an important global role focusing on Enterprise Business in North America.

This is truly an exciting opportunity to take ownership and drive marketing across one of SOTI’s most important regions.

The Marketing Manager, Enterprise Business role will be responsible for building, executing, and reporting on marketing campaigns that effectively and efficiently generate sales leads across North America.

The ideal candidate will have significant experience with reseller and customer marketing and have a history of working directly with sales teams to deliver strategic marketing programs.

This hands-on role comes with a high degree of autonomy. The incumbent will be encouraged and empowered to be inventive with identifying new ways to go-to-market, and must be willing to roll up their sleeves with planning and execution, as well as thinking outside the box to always look for new opportunities.

What you’ll do :

  • Develop, implement, and manage integrated, scalable, annual marketing plans for North America, targeting reseller channels and end customers, that will generate net-new contacts, leads, and revenue
  • Work as part of a Regional Americas marketing team to ensure alignment with overall marketing goals and objectives
  • Work with shared services (i.e., campaign development / deployment, content marketing, event marketing, PR, website, etc.
  • to support marketing initiative execution

  • Own lead management and associated funnel analytics, ensuring leads progress and convert into high quality sales qualified opportunities
  • Measure programs’ ROI through metrics from our marketing automation and CRM tools
  • Turn product value propositions into effective sales enablement materials such as case studies or presentations for strategic customer meetings or speaking opportunities
  • Gather market intelligence and analyze competitor initiatives to inform marketing strategy and prioritize tactics and messaging to drive strategic campaign development
  • Manage budget and work with cross-functional team members to execute campaigns
  • Build and manage a calendar for demand generation programs across your regions to provide transparency for, and create alignment with, key stakeholders
  • What you’ll bring :

  • Ideal candidate thrives in a collaborative environment and has a minimum of 5 years’ experience building and supporting marketing and demand generation programs
  • Bachelor's degree in Marketing or Business, or comparable education / experience
  • Experience with technology marketing preferred and industry marketing experience
  • Strong knowledge and experience in digital marketing campaigns an asset
  • Strong business acumen, with ability to understand how various parts of the business interconnect, to make smart marketing decisions and achieve business goals and objectives
  • Thorough understanding of all sales cycle stages, and the role marketing plays with each step associated with closing an opportunity
  • Excellent project management skills to manage multiple initiatives, channels and stakeholders simultaneously, independently drive outcomes and deliver project within set deadlines
  • Experience with reseller and customer marketing campaigns, with knowledge of how to create demand and accelerate opportunities
  • Experience with brand building and marketing communications an asset
  • Excellent written and verbal communication skills
  • Strong analytic and fact-based decision-making focus
  • Experience with CRM (i.e., Salesforce) & Marketing Automation (i.e., Pardot) preferred
  • Ability to travel and work flexible hours
  • What’s in it for you?

    The People

  • From our humble origins in our founder’s basement to our industry-leading position today, SOTI has worked hard to foster a company culture that we can all believe in.
  • A culture that emphasizes personal growth, continuous innovation and fun.

    The Growth

  • Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big.
  • The Technology

  • You’ll get the chance to work with leading-edge technologies, and take on complex and interesting projects, as part of highly collaborative and agile teams.
  • You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies

    About SOTI

    SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility and the IoT.

    Thousands of companies around the world depend on us to secure, manage, and support their mobile operations. SOTI’s two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers.

    These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions.

    SOTI helps businesses take mobility to endless possibilities.

    At SOTI, we celebrate the uniqueness of our global teams and are proud to be an equal opportunity workplace. We are curious problem solvers who are committed to bringing the best mobile and IoT management solutions to market. We offer careers with

    EndlessPossibilities.

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