Why this role is important?
To maximize sales of beauty products and services sold by Shoppers Drug Mart to customers by providing information, advice, application, counsel and instruction, while achieving excellence in sales and customer service.
DUTIES & RESPONSIBILITIES :
Promotes sales of the cosmetic products; provide information on new or existing products and services; demonstrations
Maximizes sales and awareness of promotional programs
Identifies customers’ needs and sells through demonstration and education
Provides superior customer service and consultative services demonstrations
Promotes sales through encouraging customers to participate in the PC Optimum program
Ensures prestige and derm brands are tracked and that daily targets are achieved
Seeks out development such as through workshop / education sessions to ensure product knowledge is current
Introduces and promotes Assisted Selling to customers
Promote a positive environment for customers and coworkers
Provides superior customer service, consultations, demonstrations (ie : make-up applications, skin care consultations, and fragrance demonstrations)
Builds customer loyalty through follow up and repeat business
Resolves customer complaints within guidelines
Uses tools and resources provided to demonstrate expertise, to build customer loyalty, and to grow sales.
These tools include but are not limited to : beautyRX Derm Tools : Moisture Checker and Video Microscope, Assisted Selling and eClienteling through iPad, vendor or corporate gift with purchase items, PC Optimum points program, samples, corporate offers, Cosmetics and Makeup Brushes for application on Customers, etc.
Actively uses eClienteling to provide superior customer service and maximize sales, and to help reach department targets on all eClienteling metrics
Actively promote and book appointments for in-Store events
Exhibits and promotes the company’s products and services and provides information to interested parties
If Cosmetician is a specific brand captain, ensures they attend appropriate vendor schools
Prepares displays and sets up promotions as directed by the Cosmetics Manager
Attends workshop / education sessions and learn through other online offerings to ensure product knowledge is current and up to date ie : SDMU, Vendor schools, Cosmetics web based training, YouTube etc.
Adheres to Cosmetics Operating Standards
iPad in hand as a daily practice
Completes all required sales tracking forms
Implements eClienteling functions as a daily practice to support sales
Demonstrates a professional image, including clean and complete image guidelines, uniform as outlined in Store Standards with name badge, and full make up wearing only cosmetic and fragrance brands that Shoppers Drug Mart sells
Utilizes Derm Centre (if applicable) when conducting Skin Care Demonstrations and consultations aiming to achieve 3 per eight hour shift or 1 per four hour shift.
Complies with all health and safety regulations
Complies with all store policies and procedures
Complies with loss prevention policies and procedures and ensures they are executed in the department
Acts professionally at all times
Perform other duties as required
Planning, Judgment and Decision Making
Independent thinking and decision making when dealing with customer issues and devise appropriate solutions
Cosmetic selling tactics
Proven consultative skills to provide information, advice and guidance to customers on Shoppers Drug mart cosmetic products and services
A good knowledge of various cosmetic products and services available
Ability to conduct sit down makeup and skincare consultations and demonstrate application
Strong communication skills to present and instruct individuals and groups on the use of cosmetics
Skills to assess the best product for the individual need
Commitment to providing excellence in customer service
Punctual and reliable
Customer service oriented
Comfort level learning and implanting daily usage of the in-store tools and applications (ex : iPad, derm tools)
Ability to work flexible shifts which may include nights and weekends
Ability to work in a fragrance filled environment
Ability to lift up to 50 pounds
Ability to climb ladder
Ability to bend and stretch to stock shelves
The above statement reflects the general details considered necessary to describe the principal functions and duties as required for proper evaluation of the job and shall not be construed as a detailed description of all the work requirements that may be inherent in the job.
Why work in a Shoppers Drug Mart store?
Each store has an Associate-Owner, so you will work for a local business owner while having the support of a national brand.
Benefit from a purchase discount program, flexible and varied schedules, competitive pay and online learning through SDMU.
Take ownership of your work and find more ways to care about your patients, co-workers, customers and community.
Associate Owners in the Shoppers Drug Mart network recognize Canada's diversity as an opportunity to better serve their communities, and strive to reflect the nation’s evolving diversity in the products they sell, the people they hire, and the culture they create in their stores.
Accommodation is available upon request for applicants and colleagues with disabilities.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct it reinforces what our customers and stakeholders expect of us.