Analyst, Digital Display and Video
Bath Fitter
Saint-Eustache, null, CA
1d ago

JOB DESCRIPTION

Analyst, Digital Display and Video The Digital Display andamp; Video Analyst will be the in-house subject matter expert and will plan and implement all related activities for Bath Fitter.

This role will work closely with the Digital andamp; Media Manager and support the client-facing Account Success Managers.

The Digital Display andamp; Video Analyst will be responsible for lead generation through digital platforms as well as the assessment, optimization and reporting of all performance. Tasks and Responsabilities

  • Responsible for lead generation through paid display and online video campaigns (direct buy and programmatic).
  • Includes the planning, execution and optimization of all display and video campaigns for multiple business locations and segments.
  • Optimize digital campaigns through A / B testing of creative, new ad formats, new ad placements, audience building etc.
  • Manage budget pacing and maximize spend based on conversion and sales performance.
  • Ensure proper trafficking, tracking and audience building throughout the campaign.
  • Monitor post-click performance through call andamp; conversion tracking + back-end CRM performance.
  • Optimize the content and performance of our Bath Fitter YouTube channel.
  • Identify, establish and create dashboards for KPIs related to Digital Display and Video. Run weekly and monthly performance reports with detail analyses and insights.
  • Manage external channel partner relationships with programmatic ad exchanges, OTT providers, YouTube and others.
  • Work with IT partners to implement UTMs, along with changes to landing page, local page andamp; home page.
  • Support client management team as required on location calls providing campaign and tactical insights.
  • Liaison with Campaign Coordinator to implement digital campaigns ensuring proper campaign tracking setup.
  • Understand and stay up to date on digital media trends and best practices and identify opportunities to utilize within Bath Fitter ecosystem.
  • Job Requirements

  • University Degree in Business or Commerce, Marketing or equivalent.
  • 3 - 5 years as a Digital Marketing Specialist / Trader, agency or client-side, responsible for the planning, execution and optimization of display andamp;
  • video campaigns through a DSP

  • Google Ads (Display andamp; Video) certified
  • Google Analytics Certified
  • Any DSP certification is an asset (DV360, Brightroll, Adobe, etc.)
  • Experience setting up an account in Google Ads / DV360 or a DSP, creating Deal IDs and programmatic guaranteed deals, optimizing CPM / CPC and CPA, running creative tests, and leveraging different tools to optimize performance.
  • Experience implementing tracking pixels (Google Tag Manager)
  • Experience setting up phone tracking and lead form tracking is an asset
  • Experience with different ad servers and trafficking
  • Experience with a CRM system or other data driven system
  • Experience with a CRM system or other data driven system.
  • Advanced knowledge of Google AdWords, Analytics, Google Tag Manager.
  • Expert knowledge of digital media buying platforms.
  • Advanced skill set in MS Office applications.
  • Demonstrated Skills

  • Solid analytical skills, ability to gather and interpret insights and propose relevant recommendations.
  • Tactical strategist, with ability to plan the big picture with strength in executing and optimizing campaigns.
  • Exceptional communication skills, working with many levels within the organization.
  • Excellent project management skills, strong attention to detail and an ability to prioritize projects and meet deadlines.
  • Bilingualism, French and English (written and spoken). English is a must.
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