Why join us?
We are looking for a highly motivated, Marketing Director with exceptional leadership and communication skills for Upper Canada Mall in Newmarket.
Reporting to the General Manager, you will contribute to driving net operating income, increasing sales and delivering a world class customer experience.
The Marketing Director holds ultimate responsibility for the successful leadership of the marketing and communication programs at Upper Canada and will oversee the development and delivery of a fully integrated marketing strategy for the business.
As a member of this team, you will be responsible for :
Establishing, developing, maintaining marketing strategies to meet organization and centre objectives.
Managing of the overall marketing budget.
Facilitating, leading and evaluating goal driven programs and guest experience initiatives.
Guiding talent and development of all team members.
Working across functions with peers to ensure collaboration for shared goals.
Identifying key deliverables, completing post event analysis, communicating results and sharing best practices; leveraging paid (Media and activation space) and un-
paid opportunities (social and digital platforms) for tenants and build awareness for new brands; augmenting the tenant marketing budget by offering PR and Media Buy support to new brands.
Leveraging market research, digital analytics, and Social Wi-Fi to drive customer visits sponsorship and activation opportunities.
Building strategic partnerships with community partners and influencers promoting property services to their best customers to drive visits and property sales.
Developing and optimizing programs to build loyalty, extending dwell times and increased visit frequency.
Knowledge and insight into global and regional market trends.
Developing strong strategic relationships with all retailers & tenants to drive the business
Promoting Upper Canada as a destination to drive foot fall & increase overall guest satisfaction
Building momentum post food market opening, creating unique experiences and activations to drive the market business
Working with team members to differentiate the Market & Co. offering & experiential Kitchen & Co. activations to the community & beyond
To succeed in this role, you :
Thrive in organizations that constantly evolve and adapt.
Embrace collaborative sharing of knowledge within a teamwork environment
Driven to achieving results and continuously striving to deliver the highest performance through creative thinking
Have a Post-secondary degree with a Marketing, Communications, or Business major.
Minimum of five years direct experience in marketing, digital strategy, and social media.
Strong computer skills including all MS Office applications (word, excel, PPT).
Knowledge of software packages such as Adobe Creative Suite.
Experience managing both people and program, along with being an influencer and leader is essential.
Possess the following capacities :
Web Design / Development and current web technologies
Content Management Tools / Systems
Email marketing best practices
Web Analytics (Google Analytics)
Understanding of website metrics
Knowledge of business & industry trends
SEO / SEM (Search Engine Optimization / Search Engine Marketing)
Social Media applications / Platforms and best practices
Mobile Marketing (Mobile Website / Mobile Applications)
Excellent communication and proven presentation skills