Reporting to the Vice-President of Corporate Communications and Government Relations, the Manager supports the development of Hydropothecary’s communications strategies and is responsible for the execution of internal and external communications tactics.
This includes, but may not be limited to, media relations, corporate messaging, internal communications and investor communications.
Media Relations :
Support the development of Hydropothecary’s media relations strategy for Quebec and the RoC, ensuring alignment with the overall communications strategy;
Lead the execution of the media relations strategy :
Ensure Hydropothecary is included in media stories about cannabis in Quebec;
Leverage, build and / or maintain trusted relationships with mainstream media journalists in Quebec and the RoC;
Build and maintain relationships with cannabis media;
Ensure media monitoring and report to senior management and internal teams as appropriate;
Manage media requests;
Act as a company spokesperson as required;
Provide media training to internal teams.
Crisis Communications :
Develop a crisis communications protocol and ensure implementation;
Train affected persons;
Strategic Counsel / Corporate Communications :
Lead the development of an internal communications strategy and ensure execution, working closely with Human Resources on content and messaging;
Develop communications material for internal clients such as the CEO, the Board of Directors and more. This includes but is not limited to corporate presentations, speeches, op-
eds and other high-profile communications opportunities;
Provide strategic advice to internal teams on Investor Communications;
Advise the Marketing team in regard to content marketing strategies and tactics as needed;
Advise the Marketing team on Social Media Strategies and tactics as needed;
Ensure all communications align with Hydropothecary’s overall corporate communications strategy;
Develop a consistent approach to all Hydropothecary communications and ensure message discipline;
General : Manage staff :
Manage staff :
hiring, training, discipline and on-going motivation of Communication team members;
Manage and monitor budgets.
A Bachelor’s degree in Communications, Journalism or other related is required, combined with a minimum of 10 years’ relevant experience.
Experience within the media (i.e. journalism) is an important asset;
Candidate must be fluently bilingual, with advanced written and verbal abilities in French and English;
Candidates must be able to work outside regular work hours to accommodate the changing needs of the organisation and the communications function requirements;
Candidates must work well within a team and be able to adapt to the needs of various stakeholders;