Online Affiliate Manager
Posted on Tuesday, November 22nd, 2016
Reporting to the Sales and Operations Director, the Online Affiliate Manager is responsible for establishing, negotiating and developing strategic partnerships and affiliate relationships.
An individual in this position will identify and execute written agreements with cost-effective, scalable and targeted sources of media that can provide qualified and profitable traffic.
In addition, the Affiliate Manager will negotiate and acquire inventory primarily on a CPA and CPL basis for banners, email, pop-up and other direct response website inventory, while ensuring that sources maintain the minimum acceptable ROI metrics / goals.
Identify online media buying opportunities and negotiate tests to determine profitability of online campaigns.
Negotiate, develop, monitor and manage delivery of booked campaigns on CPA, CPL, CPC and CPM models.
Manage vendor relationships.
Proactively prospect for new clients
Identify online advertising opportunities and negotiate tests and / or long-term partnerships for Affiliate Managers and Media Buyers
Negotiate, develop, monitor and manage client and publisher relationships
Proactively prospect for new affiliates and clients
Optimize existing campaigns and offers to increase acquisition rates and overall revenue
Assist with revenue generation and client retention strategies
Maximize revenue by growing existing client business through the development and / or implementation of new campaign strategies
Manage regular contact with clients regarding campaign optimization, growth strategies and other relevant information
Collect, maintain, analyze and report information, on a daily, weekly and / or monthly basis related to accounts receivable, accounts payable, etc.
Act as day-to-day client liaison with advertisers and clients.
Maintain / build existing client relationships by consistently providing exceptional service
Build and maintain strong internal relationships with internal stakeholders : creative, accounting, and sales managers
Technical Expectations :
Skills Requirements :
1+ year experience in Online Marketing
Ability to work independently
Strong analytical skills
Strong ability to multitask
Well-developed negotiation and relationship skills
Strong writing skills
Phone selling / cold calling experience
Understanding of CPA, CPL, CPM and CPC experience.
Demonstrated ability to work in a fast paced, competitive, and fun environment
Excellent communication (written and verbal) skills.
Proficiency in Mac computers as well as Microsoft Office applications. (EXCEL savvy)