Insights Manager; Shelving, Assortment, and Plant Proteins
Maple Leaf
Mississauga, ON, CA
1d ago

A Sustainable, Forward Thinking Protein Company

Maple Leaf Foods is a leading meat and plant-based protein company, employing over 11,500 people and publicly traded on the Toronto Stock Exchange.

We are proud of our roots, which trace back well over 100 years, but our vision and purpose are decidedly forward looking.

As we pursue our vision to become the most sustainable protein company on earth, we are committed to creating shared value creative business value through addressing some of the world’s most critical social and environmental challenges.

Our goal is to build a more sustainable food system, which provides nutritious affordable food, operates within planetary limits, cares for animals responsibly, and meaningfully engages with our communities to advance a more just society.

We are advancing bold changes within Maple Leaf and more broadly within society to pursue our vision. We deeply believe this is the sustainable path to growth.

Our job is to make great food

Maple Leaf Foods embraces a strong values-based culture, where our people are deeply engaged in work that is purposeful, fast-paced and challenging.

We cultivate an open, non-bureaucratic and inclusive workplace that fosters safety and transparency, along with individual leadership and accountability.

Each Maple Leaf team member has a voice and plays an active role in helping all of us achieve our goals with passion and discipline.

We support one another to grow professionally, to learn new skills and to take on challenging experiences in the spirit of continuous improvement.

Raise the Good in Food

  • We have united behind a shared purpose to Raise the Good in Food. This spans a dramatic transformation of our flagship Maple Leaf brand, replacing anything artificial with simple, natural ingredients;
  • investments and process changes to reduce our environmental footprint by 50% by 2025; building a diverse and inclusive culture where all talent thrives;
  • becoming a leader in animal care; and advancing food security through our charitable foundation, the Maple Leaf Centre for Action on Food Security.

    Our Leadership Values

  • Six core values guide us in everything that we do.
  • Do what’s right
  • Deliver winning results
  • Build collaborative teams
  • Get things done in a fact-based, disciplined way
  • Learn and grow, inwardly and outwardly
  • Dare to be transparent, passionate and humble
  • Insights Manager; Shelving, Assortment, and Plant Proteins

    The Opportunity :

    This position is responsible for shelving standards and capability, Assortment execution and forward looking retail visions that enable our future growth platforms.

    The position will uniquely provide a future looking point of view as to where shoppers expect to see Plant proteins in all retail channels to maximize the sales of all proteins which includes core packaged meats categories.

    This position would be responsible for all customers but focused on our biggest ones where there may be specific projects and areas defined as our biggest priorities.

    This position would also be responsible for bringing shopper insights to our customers with the help of our consumer insights team, that would inform the protein department of the future for our retailers and for executing a test and learn plans across retailers to refine our in-store execution.

    A snap shot of some of the exciting things you will lead and do :

  • Creation of the Protein department of the future to combine Maple Leaf Foods and Greenleaf Foods growth platforms in a Seamless way that makes sense for the shopper and retailer in store and on line.
  • This should include an external, retailer point of view on future category visions with the help of our strategy, marketing and consumer research resources along with a vision on how it should show up in store and on line from a shopper perspective.

  • With the help from the Customer Insights Manager and Director, develop relationships with our customers at levels high enough to influence capital decisions, space allocations and category locations within the store and on line to optimize the growth potential of Plant Proteins, Snack Kits, Sustainable meats, Fusion, etc.
  • along with the sales volume associated with traditional packaged meats categories (Bacon, Wieners, Sausage, Ham). Enable Maple Leaf to be viewed by retailers as thought leaders, category experts, with an objective point of view who is the 1st choice partner to help them develop strategies for retail opportunities.

  • Lead the creation of shelving standards that all Customer Business Teams will be measured against and held accountable to delivering to ensure the success of our growth platforms at shelf.
  • Standard measurement and shelf opportunities will be identified, with action plans developed to close gaps. Lead the alignment of the shelving strategy with Category Sales Development, Customer Business Team VP / GMs, and Finance to ensure shelving projects are budgeted for, included in customer team Customer Action Plans / Joint Business Plans, and on Customer Business Team work plans.

  • Become an expert on Prepared meat and Plant protein shoppers to identify opportunities at key customers and sell Maple Leaf Foods / Greenleaf Foods expertise including the sell in of our Nielsen incrementality assortment tool.
  • Lead our thinking on how to best sell these concepts to our customers using physical shelves, virtual shelves, seamless shopping environments and Maple Leaf Foods Selling facilities.
  • What we have to offer you :

  • Be part of a company with an inspiring and unique vision, with a deep commitment to sustainability and expanding its leadership in sustainable protein across North America
  • Professional and career development opportunities, supported by our commitment to talent development through our partnership with the Ivey School of Business.
  • Competitive Health and Wellness benefits that start on your first day of employment
  • Defined Contribution Pension Plan
  • Commitment to Learning courses, resources and tools provided to all employees
  • Employee Assistance Program
  • What you will bring :

  • Strong Shelving understanding via Vendor Advisor or Category management background.
  • Analytical Skills and selling with POS, Shipment, Markettrack, Panel and Qualitative data.
  • Shopper Research Methodology understanding.
  • Category Visionary work.
  • Category Management / Vendor Advisor work with a retailer.
  • Trade Marketing / Category Sales Development experience to align customer strategy to future company innovation.
  • Selling story creation and selling across categories / retailers.
  • Shopper Research implementation with Agencies to gain retail advantage.
  • Project management with internal and external resources at multiple levels
  • Future Category projections.
  • Strong Shelving understanding via Vendor Advisor or Category management background.
  • Analytical Skills and selling with POS, Shipment, Markettrack, Panel and Qualitative data.
  • Shopper Research Methodology understanding.
  • Category Visionary work.
  • Category Management / Vendor Advisor work with a retailer.
  • Trade Marketing / Category Sales Development experience to align customer strategy to future company innovation.
  • Selling story creation and selling across categories / retailers.
  • Shopper Research implementation with Agencies to gain retail advantage.
  • Project management with internal and external resources at multiple levels
  • Future Category projections.
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