Marketing Automation Architect
Traction on Demand
Montreal, QC |
4d ago

As a Marketing Automation Architect, you will play a critical role in our practice by leading and driving strategic Marketing Automation and / or Marketing Cloud related conversations with our prospects, clients and internal team members.

You will discuss marketing trends, marketing technology and related people / process topics and share your deep expertise in SFDC Marketing Cloud and Pardot.

Traction on Demand’s hiring philosophy is based on culture, intelligence and then skills. Here’s what we mean by that :

Culture

Culture at Traction on Demand isn’t about drinking beer and playing ping-pong it’s much more. We are looking for people who want to join an active community of engaged individuals who see business as more than just a vehicle to make money.

We care about our people, wider community and planet. Come join us on this journey!

Traction is a group of entrepreneurs committed to creating ecstatic clients, doing enjoyable work and being efficient in everything we do.

We fail fast and love to innovate. Change is our middle name.

Our values don’t just sit on a glossy page. We live them every day. Our values are the cornerstone of who we are do they resonate with you?

Do the right thing

Seek adventures and smiles

Intelligence

People often ask what it takes to succeed at Traction on Demand you’ve got to be smart, without having an ego. What does that mean?

Imagine working with a group of your smartest friends who all love to learn. Everyone is always pushing each other to grow and innovate at a pace that can only be called furious.

We are never idle or stagnant. We seek and share knowledge. We are comfortable with the unknown. We just git r done.

Skills

Tractionites come from a variety of backgrounds, and we are eager to find people that are from non-traditional backgrounds.

Typically, we find that people are successful in this role when they have :

  • Degree or diploma in Business Administration, Marketing Technology, Computer Science, Computer Engineering, Software Engineering, or equivalent training / experience
  • 5+ years’ experience working with Marketing Automation solutions, specifically Marketing Cloud (required) and Pardot (nice to have)
  • 8+ years’ experience in strategy / technical consulting
  • Highly effective communicator. Comfortable delivering presentations and training to clients
  • A customer advocate with excellent listening skills to fully understand customer requirements and pain points
  • Solid understanding of : direct marketing concepts, especially as they relate to email marketing. mobile, social, online advertising / retargeting, and ecommerce sales pipeline practices and KPIs.
  • Strong analytical skills and the ability to meet tight deadlines
  • Certification in Salesforce Marketing Cloud desire
  • What You Will Be Doing

  • Lead discovery and elaboration workshops, which includes the facilitation of large audiences, solution presentations, and prototype demonstrations.
  • Responsible for identification and inventory of customer process pain points and gaps in best practices.
  • Perform rapid analysis and decomposition of complex business information into technical process components, including in-
  • depth technical architecture diagrams.

  • Map out future state that includes improved process definition as well as best-practice architecture and implementation of marketing automation / digital marketing platforms
  • Presentations to C-suite level audiences as well as other technical architects
  • Comfortable managing client relationships as well as project management tasks as needed to support the project manager
  • Outcomes

  • Be able to solution and build / implement B2C MA (Salesforce Marketing Cloud) or B2B MA (Pardot), and with minimal overlord within first 3 month
  • Be able to speak confidently to clients / key stakeholders, gather requirements and present technical concepts and best practices with minimal overlord within first 3 months
  • Be able to drive Business Solution Design projects and own overall architecture for an implementation within the first 3-6 months
  • Achieve SFMC Email Specialist Certification within first 3 months
  • Achieve SFMC Social Specialist Certification within first 3-6 months
  • Achieve the SFMC Consultant Certification within the first 6-9 months
  • Apply
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