Director - National Radio Promotions
Rogers Communications
Toronto, ON, CA, M4Y 3B7
6h ago

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind.

To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream.

A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

Rogers Media is seeking an experienced, enthusiastic and personable individual to oversee Promotional activity of the Toronto Market and National Promotions, for the Rogers Radio Network.

This position is located out of our Toronto office and reporting to the Director of Marketing, Radio & Broadcast Brands.

The position will require someone who is able to work some flexible hours and will attend major station and clients’ promotional events.

The National Promotions Director will be focused on developing and executing the national promotions and contesting plan across Rogers Radio Network, as well as designing and developing best-in-class promotional ideas for the Toronto market.

The position requires a strong leader with ability to balance a strategic customer first’ mindset and exceptional execution.

They must also have excellent collaboration skills and an ability to influence cross-functional departments.

Key Responsibilities :

  • Generate best-in-class ideas and promotions for the Toronto market
  • Proactively strategize, develop and execute national promotions and contesting across Rogers Radio brands
  • Strategically define goals in order to enable the team to shape and execute on tactical plans
  • Drive Commercial Programming and Integrations to meet Toronto targets and assist nationally
  • Establish and maintain strong relationships with internal and external stakeholders, including Music labels
  • Regularly interact with Marketing, Programming, Sales and other key departments
  • Maintain national promotional calendar and communicate with key stakeholders
  • Help maintain inventory of all promotional assets and staffing requirements
  • Attend all major station promotions and designated client promotions as required
  • Attend and participate in regular internal and occasional external meetings as required
  • Provide regular event feedback, including post-campaign reports
  • Coach and manage Toronto promotional staff, including part-time team members
  • Budget planning and management, including overseeing local market and national promotions teams
  • Ensure efficient day to day operations of the Toronto promotions team
  • Other duties as assigned by Marketing Director
  • Qualifications :

  • 8-10 years experience and demonstrated ability to deliver customer first promotions
  • University degree or college diploma in Marketing, Brand Management or Communications will be considered favourably
  • Previous Promotions experience in a major market is a must
  • Excellent knowledge of Toronto radio is a must
  • Strong understanding of the music industry is a plus
  • Creative thinker with a proven track record of developing innovative promotional plans
  • Demonstrated ability to build a consistent brand experience
  • Must be able to take initiative and work collaboratively with other departments
  • Demonstrated ability to build a high-performance team
  • A leader who enables and inspires their own team, as well as teams that don’t report directly to the person, to do their best work
  • Self-motivated, team player with a positive attitude and a strong desire and passion to succeed
  • Ability to work well under minimal supervision in a fast-paced and constantly changing environment
  • Independent problem-solving and decision-making skills
  • Excellent communication skills, including written, verbal and presentation
  • Must be able to work flexible hours, including weekends, evenings, and occasional holidays
  • Must hold a valid Ontario G Class driver’s license.
  • Schedule : Full time Shift : No Selection Length of Contract : Not Applicable (Regular Position) Work Location : One Ted Rogers Way (080), Toronto, ON Travel Requirements : Up to 10% Posting Category / Function : Marketing & Promotions / Event Requisition ID : 179308 Together, we'll make more possible, and these six shared values guide and define our work :

  • Our people are at the heart of our success
  • Our customers come first. They inspire everything we do
  • We do what’s right, each and every day
  • We believe in the power of new ideas
  • We work as one team, with one vision
  • We give back to our communities and protect our environment
  • What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered.

    We recognize the business value in creating a workplace where each team member has the tools to reach their full potential.

    At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best.

    Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.

    You matter to us! For any questions, please visit the Rogers FAQ.

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