National Field Marketing Specialist K-12
Pearson Education Ltd
North York, Ontario
16h ago

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-

examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.

We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.

By pushing the boundaries of technology and each other to surpass these boundaries we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Job Summary

The National Field Marketing Specialist (MS) will support the sales team with providing world-class marketing services for Pearson Canada’s portfolio of K-

12 products. The MS will report into the Director, Marketing K-1 with accountabilities to the Regional Sales Managers (RSMs), while collaborating with Marketing Managers.

The MS will work closely with the RSMs on defining and fine-tuning national strategies. The MS will work on various initiatives to identify national and cross-

discipline opportunities, and plan and execute tactics and initiatives to drive prospect / customer engagement with sales reps ultimately creating efficiencies in sales conversions.

The MS will also work closely with portfolio Marketing Managers.

Responsibilities

Plan and execute timely deployment of nationally focused campaigns

Build outreach campaigns to drive engagement, and identify up-sell / cross-sell opportunities with current customers

Communicates clearly with multiple constituents in a collaborative cross-functional environment

Manage and maintain of various contact lists

Qualifications

4-year degree from an accredited institution in Marketing, Communication, or related field OR appropriate combination of education and experience

Skilled in project management, proofing marketing pieces including : letters, creative briefs, brochures, banners, magazine ads, outbound emails, etc.

Coordinating the development & deployment of marketing collateral

Experience in telemarketing, email marketing, social media is an asset

Self-starter, resourceful, budget-conscious

Pearson Canada is committed to providing accommodation for persons with disabilities. If you require accommodation, we will work with you to meet your needs.

Job Unposting : Sep 5, 2019

Schedule : Full-time Regular

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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