Marketing Manager - Email Campaigns
TELUS
Toronto, ON, CA
1d ago

Description

Be our email marketing expert - design, execute, and optimize to help us launch amazing campaigns.

Join our team

The Campaign Marketing team on TELUS Business is a group of passionate marketers who have end to end ownership over email and MMS campaigns.

Working closely with our stakeholders, our job is to craft compelling campaigns that drive strong business results.

The team prides itself in being dynamic and agile, rapidly responding to market opportunities and the changing needs of the Canadian B2B landscape.

Here’s the impact you’ll make and what we’ll accomplish together

You are strong at execution and have an eye for great marketing, finding that right balance between speed and design. As part of a tightly knit team, you will help expand our deployment capabilities through campaign and template creation.

Always learning, you’ll stay close to results, embrace optimization, and will help bring our test and learn strategy to life.

Most importantly, your campaigns will contribute to key business metrics, contributing to sales, revenue, and customer retention.

Here’s how

  • Build and deploy creative and impactful emails using HTML / CSS in conjunction with our email deployment tools
  • Create well designed and easy to use email templates that can be leveraged for future deployments
  • Develop thoughtful strategies to improve email engagement rates using automation, journey builds, and personalization
  • Embrace continued learning and optimization by recommending and implementing A / B testing
  • Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders.
  • Establish and maintain email best practices while adhering to TELUS brand standards
  • Proactively report on email marketing trends to provide innovative email channel recommendations
  • Qualifications

    You’re the missing piece of the puzzle

  • A natural collaborator who can work with cross functional teams
  • Someone with a passion for marketing, execution and an eye for great design
  • Experience with HTML / CSS
  • Adobe Photoshop skills are a plus
  • Knowledge of Canadian Anti-Spam Legislation
  • A minimum of 5 years of experience in email / campaign marketing
  • Ability to manage multiple complex projects at once to accomplish business objectives
  • Great-to-haves

  • Experience with Salesforce Marketing Cloud
  • Experience with Pardot and Adobe Campaign
  • Who is TELUS?

    We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada.

  • Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses;
  • and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.

    Everyone belongs at TELUS. It doesn’t matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected.

    Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

    Do you share our passion?

    At TELUS, you create future friendly® possibilities.

    At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

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